The New Ionix® Supreme and Cleanse for Life™ Powders

Host: Chief Science Officer Dr. Bill Wheeler

Several exciting new products were just launched at Celebration and they’re going to make it even easier for you to enjoy Isagenix® on the go. Listen in as Chief Science Officer Dr. Bill Wheeler shares details about these tasty, convenient products

>> Alright, well, again, good evening, and welcome to our Thursday nigh product training with Isagenix. My name is Kjersti Cote, your host. It’s a pleasure to be here with all of you. Boy oh boy, did we have a fun time at the annual Celebration this last weekend. I can’t believe that it’s already Thursday this week.

One week ago today I was flying down to Anaheim to be able to partake in the festivities, and it just–the week has gone by so fast. We had a lot of fun, lot of new and exciting things happening. If you missed the Tuesday night corporate update call, you can find that in your back office also on the isagenixpodcast.com website. Another thing too to bring to our attention, obviously tonight we have Dr. Bill Wheeler with us our chief science officer. He’s going to be talking about the new Ionix Supreme and Cleanse for Life powders.

And also don’t forget about our Saturday morning business training. We’re going to Chet Seely with us, our vice president of communications, of field communications with us as well as a couple of very special guests to give all the details to all of you so that you are very grounded on what just took place this last weekend. So without further ado I would love to introduce Dr. Bill Wheeler to everybody. He is, again, our chief science officer for Isagenix. He has over 20 years of experience in the nutritional industry with numerous senior author publications and a distinguished professorship of nutrition as well as three presidential awards for excellence in research. He has developed over 6,200 different nutritional products worldwide for all segments of nutritional, supplemental markets. He has a bachelor’s degree and a master’s degree in nutrition with honors from the University of Georgia and a PhD degree in nutrition with honors from Purdue University.

He is currently vice president of Formulations Research and Development with Isagenix, and obviously he’s the mastermind along with his team, his product development team behind these powdered formulas that, by the way, taste absolutely fantastic. Now before I bring you on the line, Bill, I know there’s a couple of things that I love hearing about you, and that is the fact that Dr. Bill was a staff nutritionist to two presidents of the United States, President Jimmy Carter and President Ronald Reagan. He was also staff nutritionist to the 1996 US Olympics decathlon team. Isn’t that fun? He loves NASCAR racing. In 1997, he won the World Corvette Road Racing Championship, so he’s got a need for speed, a need for nutritionals, and, of course, he’s married to his beautiful wife Linda. So, Dr. Bill, it’s a pleasure having you on the line tonight. Good evening, and welcome to the call.

>> Well, good evening, Kjersti and everyone. I’m excited to be on the call this evening. Like you, the marathon that we had, a good marathon at Anaheim was certainly a great experience.

>> Yes, it was. And, of course, having you out on stage launching these two new powders was quite fun. Just for everybody that wasn’t there, Dr. Bill came out in a lizard, you know, garb. It was hilarious, and it, of course transformed the liquid Ionix into powder right on stage with Kathy Coover as his assistant. So we all got a little chuckle out of that, but we’re very interested in hearing all that you have to say about these new powders. And, of course, Dr. Bill, everybody that was at the event had the opportunity to taste these new powders mixed up for them in the Isagenix store, and wave reviews. I’m sure you guys sold out of products. I’m sure the field is anxious to find out when they’re going to be able to get their hands on some very soon. So I’m going to turn the time over to you, and, you know, kicking off our new powdered formulas.

>> Okay, thank you, Kjersti. Well, the project is an 18 month project. It was not a simple task, because the mandate that we had was to maintain the integrity of the great formulas that John has put together both for Ionix and Cleanse. What we wanted to do was to add to the convenience of Ionix and Cleanse by making them a little bit easier to travel with, and that is why we stared on the avenue of making them out of powders. Now it first sounds like a very easy task. All you do is take the current Ionix and Cleanse and just remove the water.

Well, we found very quickly that if you do that, you disrupt the integrity of the formulations. So we had to start a completely new process that involved not only the team here at Isagenix but also chemical engineers and industrial engineers to a point where the process for manufacturing the Ionix and Cleanse powders is so unique that we have applied for a patent. In other words, this is a patent pending process to one; end up with formulations that were respectful of the integrity of the formulas. Number two, provided a convenience. Number three, gave us the same results between the liquids and the powders. And number four, we talk about the taste. I’ll talk about that as we go through that.

Now let me describe to everyone the process that we go through to manufacture the Cleanse and Ionix powders. First of all, there’s three components to the Ionix Supreme and Cleanse as well whether it be the juice, the liquid, or the dry form. And the three key components: number one, you’ve got to have great formula. And John came up with great formula, exclusive formulas.

In addition to great formulation, you have to have quality ingredients, and then you have to have a proprietary process. And so with those key components, we started the 18 month venture in developing the proprietary process for powder manufacture. And what happens is those of you listening this evening, I’m going to try to paint a picture for you. First what happens is the raw materials come in from our exclusive network of certified suppliers. These raw materials, some of them will come in actually in veils directly form the herbal fields.

The first step is actually a physical examination to be sure that they’re no insects or foreign material in he raw ingredients when they come in, because like I said, some of them come directly from the herbal growers. After we do a physical inspection then we do a laboratory inspection. This laboratory inspection is quite extensive. We measure the bioactives. We want to be sure they’re free of pesticides, herbicides. We want to be sure they’re free of molds. We measure to be sure they’re free of heavy metals and other possible contaminants such as dioxin and TCB. So each individual raw material is tested for all of those components.

Then we do what I call a fingerprint of the herb, and this is what we call thin layer chromatography. It’s just a fancy way of saying the fingerprint that we can analyze and be sure that this is the correct species of herb as well as has the key bioactives that we’re looking for. And as we found in this process, once we’ve gone through the entire laboratory testing then we have to be sure that all the particle sizes are the same. So we use lose a low temperature process to reduce the particle sizes to a uniform particle size. And I will say that the actual particle size that we’re going for is part of the patent, so I can’t divulge that this evening. But it is key part of the patent.

Once they’ve been reduced to the correct particle size, then they’re blended. All the ingredients are precisely blended to the exact formulation specifications. At that point in time, they’re added to percolators. And percolator process, low temperature percolation process, was a key engineering feat in going to that process actually very similar to percolation of your coffee pot. Those of you who can remember what a percolating coffee pot is, but the exact formula is placed in the percolators. They’re percolated at low temperature for 24 hours. Now during this process, and this is key to the taste, Kjersti, is that we’re able to put during the percolation process various screens in the percolators that actually allow us to pull off some of these bad tasting compounds. Some of the compounds that may be affecting the taste of Ionix for example.

And after this 24 hour process, then the liquid is concentrated to 50 percent solids. After we’ve got it to 50 percent solids, then we go back into the laboratory with it to be sure that we’ve gotten the bioactives that we’re looking for. So it undergoes a bioactive test. Then it goes to–it’s past that. It goes to a low temperature spray drying agglomeration, which spray dries it at low temperatures into the powder. Then we go back into the laboratory again.

And as a final step, after it’s gone through the spray dry agglomeration, we do a full testing protocol, which means we go back, and we analyze for bioactives. We test to be sure we’re free of pesticides, herbicides, have metals, PCBs, dioxins to be sure that we absolutely have a pure product at the end. And therefore, we end up with our powders.

Now for those of you that may not be familiar with agglomeration, agglomeration is just a fancy name for instantizing. So spray drying and instantizing is all in one process. Now this sounds all fine and dandy, and, you know, the percolation was a very key component. It allows us to do some things with the liquid. And we got our powder, but really the question becomes does it work as well as Ionix and Cleanse juices. That’s really the test. And so we did a nine day study at the University. It was a double-blind study with 41 individual, and what we found was there as absolutely statistically no significant difference in the results between Ionix and Cleanse powders versus Ionix and Cleanse juices. And that was very good. That was great.

The thing I will say to you, and I should have said it starting out is the juices will always be available. The powders are not replacing the juices. They are just an alternative for individuals who want to try something different, who want to travel with powders instead of the juices, but the results are absolutely the same. And, Kjersti, I know you mentioned the taste. The taste is absolutely fantastic. The Ionix is actually a pear, apple, nectar kind of taste. And one of the big questions that I got continuously at Celebration was, “Are you sure all the good stuff is still in it? It taste too good.”

And on Ionix, yes, everything is still in it. We did the entire testing with individuals, got the same results. But it does taste like an apple, pear, nectar. The cleanse tastes more like a citrus type of beverage. Now the interesting thing, and we’ve had some test groups that have tried the pilots, the prototypes that we had. And we’ve had some individuals that tried the powdered cleanse and Ionix, and they’ve come up with some interesting additional uses. For example, add hot water to the Ionix or Cleanse and drink it as an herbal tea. We’ve found a lot people like doing that is kind of having it as a tea in the morning. You can add hot water to it. What you can’t do is boil it. Just take a hot water, pour it, and mix it with the Ionix or Cleanse. It does a great taste, again, nice to sip on early in the morning.

Some individuals, I know I came on and somebody was asking about blending the two together. With the powdered form, we’ve got some individuals that are mixing the Ionix and Cleanse together. Other individuals, again, who are taking the Ionix and mixing it in a drinking bottle, drinking water bottle. For example, a 16 ounce is a drinking water bottle and sipping that. So it gives some more flexibility, and just to kind of summarize what I would say to everyone is with the Ionix and Cleanse powders, you have great taste. You have convenience. You’ve got the same great results that you’ve always gotten with Ionix and Cleanse. And, again, it’s just a choice of which you would rather use; the juices or the powders. It gives you another avenue to go with. The same great formulas, just the delivery system that had to be developed specifically for the development of these powders to maintain the integrity of the great formulas that John put together.

And, again, as you’ve heard me go through the process, continual laboratory testing not only at the beginning and at the end but also after we’ve pulled off the 50 percent solids to be sure that we are maintaining the bioactives continually through the process. Now with all the testing and retesting and the engineering that had to be put into this of both the Ionix and Cleanse, the price is the same as the juices. So same results, same great formula, same price. And, again, as we had at Celebration, we had some fountains going that had the Ionix and Cleanse powders that had been mixed with water for everyone to taste. What I would say those of you are on the call this evening that did bring some back from Celebration, again, the two to four ounces of water on the Ionix and Cleanse, those suggested levels of waters are really for your own taste. If you like a very strong taste, you might use two to four ounces of water. If you want a little bit lesser of a taste, four to six ounces of water. But each of those scoops that are in the containers equal to one dose if you will, and again, it’s to your own taste now.

We’ve got some individuals who have already even though we like to see you have the Ionix in wave hour, some individuals–before you eat. Some individuals are saying, “Hey, I’m busy in the morning. What I’ve done is I’m taking my Ionix and mixing it with my shake and drink it on the way to work.” Again, because of this apple, pear, nectar taste of the Ionix, it mixes with either the vanilla or chocolate shake. We would prefer that you wait an hour after you have the Ionix, but, again, if you’re too busy to wait that hour, you can put it in your shake and drink it on the way to work. It’s better to get it into your body than not get it into your body at all.

So, again, this is the process behind the Ionix and Cleanse powders. It’s pleasing that the team came together. A lot of people worked a lot of hours to come up with the Ionix and Cleanse powders as well as to do a study to be sure that we had equal results, so that’s an overview, Kjersti, of the Cleanse and Ionix powder process and what you end up with.

>> Well, they certainly taste so deliciously good. I can’t hardly stand it. I mean, when I was talking to Kathy Coover before the event, she said, “I think we’re going to have a problem here.” She said, “It taste so good, people will probably want to drink more than what they’re supposed to.”

So I mean, it would really boil down to the same dosing as always. I mean, one to two ounces per day. I know I’ve heard my dad say, “No more than four ounces of Ionix in one day.”

I mean, that’s like max for people who are really going through a lot. And the same would apply with the Ionix in a powdered form. I mean, Dr. Bill, I love the fact that there’s 32 one-ounce servings in the bottle of Ionix Supreme, and there’s 32 scoop servings in the Ionix tub. So one scoop of the powdered Ionix is equal to one ounce of the Ionix Supreme. It’s just, you know, you mixing it up with water or, you know, drinking it in the concentrated formula in the drink. And it’s the same thing with the Cleanse. You have one bottle of Cleanse typically last you two days of cleanse, two full days of cleanse. You know, four servings one day, four servings the next. It’s the same thing with the one little tub of powder. There is a total of eight servings per container, and that’s if you drink a full serving of, you know, comparable to the four ounces of Cleanse for Life.

Now if you’re having the Cleanse for Life daily where you’re doing one to two ounces of Cleanse per day, then obviously that’s going to stretch your product out more. But they’re delicious, Dr. Bill. You and your team did a fantastic job on the taste. What I love about it, Dr. Bill, is the fact that obviously with the Cleanse for Life and the Ionix Supreme being in a liquid form, we have people that unfortunately go to the refrigerator and drink straight from the bottle, and, you know, obviously my dad way back in the beginning to insure that there was not microbial stuff going on growing in the bottle after people put the bottle to their mouths, we used the sodium bensolate as a natural preservative. Very low amounts but, the fact that, you know, the powders do not have that sodium bensolate, I think it’s a little bonus, little plus. So, you know, anything else that you want to add to that, Dr. Bill?

>> No, that’s a good point is that the powders do not have any preservatives. The juices do, but with the liquid exactly right. You have to put a preservative in, and your dad chose the most natural preservative to put in there that was viable. What I say to everyone is you’re always going to have the juices available, and you’re going to have the powders available. It’s not either or, and what I see is individuals maybe getting a little tired of one or the other and switching, and maybe using the powders and decide to switch to the juices for a while. You definitely use the powders when you’re traveling, the convenience of traveling with it particularly, you know, a lot of hotel rooms don’t have refrigerators, and you can mix up the Cleanse and Ionix powders fresh and have them right there in your hotel room.

Again, you don’t have to worry about going through airport security with a 32 ounce bottle. They won’t let you through there. And, again, the convenience. Also a little bit different taste between the powders and the juices. The variety that’s available to you now is certainly there. The same great product, same wonderful formulas that your dad came up with, again, and the same price. So it’s just a matter of the preference and which you like better; one or the other or to mix and match makes a big difference. The thing about it too is just with traveling with–if you’re going to daily cleanse when you’re at work, you can take the powder there and mix it up at your desk. You don’t have to have a frig, so, again, the convenience is in favor of the powders. But, again, same great results, same great formulas.

>> And one other thing too is I’m sure all of you have done the Ionix. You’ve done the Cleanse. I mean, I know that there’s probably been a time when you’ve been cleansing, and you made your Cleanse for Life drink up, and you got busy. And you forgot about it, and an hour or two later you go back, and it’s like, “Oh, my gosh. Here’s my Cleanse drink.”

I’ve done that before, and as it always been taught to us on these product trainings by our scientific advisor board and my dad that the longer the Cleanse for Life and the Ionix sits out and is exposed to oxygen, you know, air, light, you know, there’s a little bit of an oxidative process that takes place which changes the formula. Not changes the formula, it changes the taste. Although, delicious for you, but, Dr. Bill, like you’re saying it’s just like these little containers of powders are so small, they fit great into your purse, ladies. You know, gym bags, guys for the guys. And so after your work or right before your work out to just literally take a scoop of that powder, pop it into your gym bottle, shake it up, and literally hit that gym floor, and sip on it. There is no premixing process before you leave the house. It’s just instantaneous with very, very, very little oxidative processing going on there.

>> That’s a good point, Kjersti. And what I would say too to everyone, you look at like you did and most everybody at Celebration. Look at the canisters. These are nice–I won’t to say small but easy to handle canisters. How can you get all of what’s in that bottle into those canisters? There are no fillers. Just like your dad in all your dad’s formulas, we don’t have any fillers or binders whatsoever in the Ionix or Cleanse powders. So, again, that’s the reason you’re getting the concentrated stuff.

>> Right. Absolutely. Now one last thing that I would like for you to talk about is the new peanut crunch bars. I mean, this is something very exciting. It’s the chocolate dipped peanut crunch bars that we’ve had. Would you like to share with everybody the update to the enhancement of this delicious bar?

>> Oh, sure, and that was I think a surprise to everyone at Celebration that we introduced a new bar or the new bar which is a chocolate peanut crunch bar. And this is the next generation bar. What I would say one of the most revealing or important changes is that the–it contains the Isopro core which is Whey protein concentrate and calcium caseinate. Just like in our shakes are now the protein core in the new bars. It has an advanced coating on it which is all natural but has a lot more flavor than the previous coatings. It has Whey crisp actually in the bar, which gives it a nice crunchy taste, good mouth fill, and it contains natural peanut butter.

So I’ve heard a lot of rave comments. There was one associate that bought eight boxes of these bars, and I’ll mention too that they meet all of health Canada meal replacement requirements. So these are meal replacements in Canada designed to meet all of health Canada requirements. They go on sale in–they are on sale in Canada. They will go on sale in the United States in October. But, again, the taste profile is just absolutely phenomenal with the natural peanut butter, with this natural advanced coating, with the Whey incasing protein core. You taste the difference, and it’s absolutely phenomenal.

I’ll mention too, Kjersti, I left something out. The Ionix and Cleanse powders will be available for sale sometime this month, the month of August. They’ll be on the web this month. The bars in Canada–they’re already on sale in Canada. And the new bars will be on sale in the US in October.

>> Okay, excellent. Well, they’re so delicious. I tasted one at the event, these new bars, and I can’t wait to get my hands on them. And then, of course, the Ionix and the Cleanse in powder form. I think they taste absolutely phenomenal. And, of course, now we know the delivery date, everybody, availability. And, you know, the future is bright with Isagenix. I am so excited to see, you know, all of the success that all of you guys are going to have no matter what. And, oh, and by the way, those bars are kosher as always. And, of course, you know it just–when you just think it can’t get any better, it does. So, Dr. Bill, thank you so much for being with us sharing all of the amazing information, and, of course, thank you to your brilliance behind transforming these liquids into a powder form along with your team. Great, great job.

>> Yep. I’ve got a gifted team. I’m very proud of them.

>> Yea. Yea. Alright, and by the way, you know, as far as mixing the Cleanse and the Ionix, I did that. It taste delicious. Oh, my gosh. I mean, I don’t see that there would be any problem. And I know the mixing of that–I know that in the Ionix Supreme, Dr. Bill, I know that there is heavy metal cleansing properties to the Ionix Supreme. So to mix both, I think, would be a power punch, but, again, I mean you’re looking at quantity too, you know, one to two ounces of Ionix per day. Some people just love the Ionix on their cleanse days. I should certainly do. I think it helps me cope and deal with a little bit more stress throughout the day when I’m cleansing. So, Dr. Bill, what do you do? When you cleanse, do you like to take the Ionix on your cleanse days?

>> I do. I feel like it helps me get through the cleanse day, and I just like the way I feel with the Ionix. I mean, I don’t ever start a day without–whether it’s cleanse day or not–without my Ionix Supreme.

>> Yea. Yea, I know, it currently is a great, great product. It is the golden product of Isagenix, and it’s kind of interesting. I mean, the Ionix Supreme, the Cleanse for Life, and the IsaLean shakes have all gone through a little bit of a makeover the last six months. And I think that everybody that’s listening in, I think you’re going to be very pleased with the new powders. So–alright thank you so much again, Dr. Bill, for being with us tonight. And we look forward to having you on again in the near future.

>> Thank you, Kjersti, and goodnight everybody.

>> Alright, and I just want to thank everybody else listening in for being with us tonight. And also a quick reminder that tonight’s call has been recorded. It will be posted in your back office online library. But what I’d really like to direct you to is the isagenixpodcast.com website. This is something that we’re really–people are enjoying with leaps and bounds more than the back office library. So, again, it’s www.isagenixpodcast.com. And there you can find all of the calls.

There is literally–you can subscribe to these calls, so if you have an mp3 player or an iPod, you know, when you go into iTunes library and then you go into the iTunes store, you can subscribe to these calls through your iTunes library by clicking on the pod cast section button that’s over on the left-hand side on the, you know, the home iTunes store page. And the research for your official Isagenix pod cast pod casting so that you can subscribe, and everytime you, you know, you stick your USB cord from your iPod to your computer to your laptop and it syncs, your iPod syncs to you iTunes library, it will sync. And all of our amazing calls will go straight onto your iPod or your mp3 players and wa la. There you go.

You can take your iPod and go to the gym, listen to these trainings, and it really just helps you get a little more grounded when you can hear these types of calls all the time or more than once on the business trainings, the product trainings, and, of course, all of the updates that we have on our corporate update calls. So take advantage of it. It’s a beautiful system. You know, the company has come up with just for you needs, all free, of course. But anyhow thanks everybody for listening in. We love you all. We’ll meet you here on Saturday morning at nine a.m. Pacific for all of the convention highlights, all of the Celebration highlights. Alright, take care everyone. Bye, bye.

==== Transcribed by Automatic Sync Technologies ====

>> This program is for educational purposes only. The opinions expressed by the participants are solely their own and do not necessarily reflect those of Isagenix International. These statements have not been evaluated by the Food and Drug Administration. Isagenix products are not intended to diagnose, treat, cure, or prevent any disease. Weight loss results may vary. Always consult your physician or health care professional before starting this or any other illness or fitness program. Income examples reflect the results achieved by Isagenix Associates across a wide spectrum. These are examples and not necessarily typical or average, nor do they represent a guarantee of your personal results. As with any business opportunity, success depends largely on the individual associate skills, motivation, and effort. For average financial performance data see the independent associate earning statement at isagenixearnings.com.

 

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