Getting the Most Out of Life

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David Wood HeadshotTrainers: Senior Vice President and Chief Training Officer David Wood

What are your goals?  What are your dreams?  What is your “why” in life? Isagenix is a vehicle that can make your dreams a reality! Listen in as Senior Vice President and Chief Training Officer David Wood shares valuable information and action steps to help you take control of your life and thrive!

>> The following program is for educational purposes only. The opinions expressed by the participants are solely their own and do not necessarily reflect those of Isagenix International. These statements have not been evaluated by the Food and Drug Administration. Isagenix products are not intended to diagnose, treat, cure, or prevent any disease. Weight loss results may vary. Always consult your physician or healthcare professional before starting this or any other wellness or fitness program. Income examples reflect the results achieved by Isagenix associates across a wide spectrum. These are examples and not necessarily typical or average, nor do they represent a guarantee of your personal results. As with any business opportunity, success depends largely on the individual associate’s skills, motivation, and effort. For average financial performance data, see the independent associate earnings statement at isagenixearnings.com.

>> Well good morning everyone and welcome to our Saturday morning business training with Isagenix. My name is Kjersti Coté, your host, and a pleasure to be here with all of you on this gorgeous Saturday morning. It’s August 1st. The event is just one week away and I’m very, very excited to be able to go to that next week as many of you are as well. We have a very, very special guest on the line with us this morning, Mr. David Wood, our senior vice president and chief training officer. I always look forward to having David o with us as he is truly inspiring. For those of you who are brand new to Isagenix, David came to our company about two and a half years ago, maybe three years ago, and what he brought with him was an amazing amount of experience. Bringing all of this expertise to the table, this magic in training and helping to take all of us throughout corporate and throughout the field to a whole new level in our own personal lives. I’m very excited to have him as a part of our Isagenix family. Let me tell you just a little bit about his background. He has traveled, lived, and worked in over 40 different countries. And I know that through all of his travels, which started at a very, very young age, really working a little here, a little there, saving up enough money to move on.

Can you imagine living in 40 different countries throughout your life? He has helped to grow multi-million dollar companies. He is one of the top master trainers in the world, and before Isagenix, he was the top trainer for a company called Peak Potentials, which was founded by T. Harv Eker, a personal development company, where he would gather literally thousands upon thousands of people helping to educate them and really again take their lives to a whole new level. He has two handsome sons, Calvin and Ben, which I know are his two greatest accomplishments in life. And like I said, the experience that he brings to the table directly and indirectly inspires all of us, and we are just grateful for his guidance, his kindness, and everything that he puts forth to help this company grow and to help all of us grow. So with that, good morning, David, and welcome to the call.

>> Good morning, Kjersti. Like you said, we always have a great connection, like we called for a quick five-minute call just to sort of set up the call, and we spoke for an hour because it’s so easy. We get talking and chatting and sharing life, and so I just want to thank you again, I always feel such gratitude that we have you guiding these calls and really reaching out to - I think the brand new person right now that maybe is listening to this call, has never listened in before, and just hearing your voice alone and getting a sense of who Isagenix is through the depth of sincerity and integrity and trust and the warmth and caring and love that you carry even in your voice. And I can hear it every single time you speak, and really that’s a reflection of Isagenix. And I thank you so much for everything you do, and I send my love to your family too.

>> Aww, thank you. Your kind words, it fills me up and I’m again grateful for you, David, and I know that you have a lot to share with us this morning. I know we’re going to kind of try to keep our call a little bit shorter. I guess, you know, obviously this morning’s call is getting the most out of life. And with celebration upon us, David, I know that Cathy Couvar [phonetic] sent an email to everybody, well corporate sent an email to everybody with Cathy Couvar, a little video segment to kind of give you a taste of what you’re going to experience next week. And some of the things that she shared was really why would she give you a little taste, and that’s because whatever we’re going to experience at the event next weekend is going to inspire us. And she wants us to be able to be prepared to make the clearing in the schedule now so that we can hit the ground running so to speak when we get back. And obviously, I think that fits so perfectly into some of the things that I know you want to share today. And I guess the first question that I’d like to ask you this morning for you to kind of share a little bit, you’ve always talked about living on purpose. Living on purpose, what exactly does this mean to you?

>> Well again, it’s a great question, and even as I think about it, I don’t have a planned answer for you, so I’m going to be fascinated by my own response because it evokes in me a lot of questions about the choices I’ve made along my path. And I think as a young man, I left school at 15 and I was convinced by my school that I was idiot and going nowhere, and I left angry. I left home with kind of a sense of anger, and I was 15 at the time I left home. And I started sort of trying to make it in the world, my first business was a window cleaning business, and I started dabbling in business. But I went into the workforce like many of us do, to make a living. And I think there are three stages of a person’s life, and the first stage is learning. We’re forced to go to school, it’s not that we have a choice, we’re forced into learning. So we spend a long time in a learning environment, some people spend a lot more time there. And then there’s a working environment, most of us leave there to work. And then at some point in our lives, there’s an awakening that occurs, and that awakening is about contribution. And I’ve worked with hundreds and hundreds of thousands of people, and if I dig down from the surface and from the surface conversation and past any past color, past weight, past education, past everything, and I go right down to the heart of each human being, which I’ve discovered, it’s been 55 countries I’ve traveled to now, you know, and what I’ve discovered is everyone is exactly the same. And when you get to that hard space, is we all want to contribute and understand that our life has meaning.

And this is something that’s interesting, I hope this isn’t too morose, but I don’t want it to be, I want us to look at life as if we’re dying because we are. And most of us, we only fully engage in discovering purpose and saying the things we need to say in the advent of a tragedy when we get told those faithful words, “I’m sorry, Mr. Wood, sorry, David, you only have 90 days to live.” Or, “I’m sorry, David, you only have six months to live.” And people make choices there to either to quit and completely giving up, or to really truly living. “Well I’ve only got six months left.” And I always say, that beautiful song, live like you’re dying. And so for me, living on purpose was the discovery of I didn’t have to wait until I retired to say that I could contribute. And that’s the beauty of Isagenix, is day one you can start living on purpose, you can start living with a sense of contribution, a sense of giving back, a sense of leaving an impact, making a mark, a sense of significance, a sense of - I could go on and on and on and on. And each of us want that, you know, we get up and as society, we have a funny society where people, even our children, you know, we throw them out the nest and we say go do on your own. Not every culture, but certainly the western culture here predominately, there’s that sort of mindset. These kids are thrown out so they spend a lot of their lives just struggling to make money and never ever have any chance to look at their life and say what mark do I want to leave on the world. And the thing I was going to say about morose was this, I think back to my great grandfather, and I realize that I don’t really speak about him to my children at all, ever. And for all intents and purposes, his existence is dissolved in the memory of the people living. And then I look at other people who have left a mark, Eleanor Roosevelt, some of my heroes, Neil Armstrong. And they’ve done extraordinary things, but they’re people that have done extraordinary things that aren’t big named, but they’ve left an extraordinary mark on humanity. And I think that every single person, if you think of your heroes right now, whether it’s Nelson Mandela, Mahatma Gandhi, Obama, or Oprah Winfrey, it doesn’t matter what name I throw out.

But I have heroes, people I look to and say, I realize they were just like me, and that’s the thing I get right away, these people are just like me. At one point Obama was smoking drugs and playing basketball and not knowing where his life was going. And here he is leading America and really changing the way the world sees past color, which is a tremendous thing. When you think Martin Luther King stood on a hill not that long ago saying, “I have a dream, I have a dream that black children and white children will stand hand in hand together and play together.” And here we are these few years later, and that’s what I mean. And these people are not extraordinary, they’re ordinary, but they do extraordinary things. And I think that what Isagenix does is allows us to open the door to discovering purpose because Isagenix is a purpose based company. And of course everyone on the line right now, some of you may still be making choices. And you may be getting whispers, people may be whispering at you right now saying things like, “You know, if you go over here it’s easier money.” Or, “If you go over here it’s easier, you don’t have to work so hard.” That’s not what you want. Randy Pausch who is a wonderful man, if you haven’t watched on the internet, go and watch, what’s the name? Just put in Randy Pausch.

His video there has been viewed by over 10 million people. And he says, “The walls are not there to keep us out, the walls are there to see if we want it bad enough.” So what happens is it’s not that you want to take an easy road. To discover purpose and live on purpose is not about it being easy, it’s about it being challenging. It’s about us challenging ourselves so when we hit those walls and we find a space inside of us, that will dissolve those walls. And it’s the same as an athlete or a marathon runner, they say they hit a wall at some point. Well a lot of us would quit at that point. But a marathon runner finds a way to dissolve that wall by their thinking, and they communicate to their body in a way that allows their body to find what wasn’t there a few seconds ago. There’s a deeper sense of purpose and passion and desire, and the ability not to quit, and that’s what I’m talking about. So when those of you listening right now say, “Am I in the right place?” Absolutely. How do you know? Just click through any of that material and look at the before and after photographs. And what you’re gonna say is, “What I see is transformation, life transforming.” That is about purpose, that is a purpose driven - and Kjersti, your father, John Anderson, is a great part of that in combination with Cathy and Jim Couvar, there’s this combination of people that are driven by purpose, by a higher sense, by a deeper calling. And each of us has that same capacity.

And now we may not do it on the same scale, so one person may do it where it ripples throughout the entire world, the other may be rippling through your world. In other words, I use Kim Alston [phonetic] a lot because I speak to her a lot so she’s always in my heart. Kim Alston’s story is a great story to refer to because here’s a woman that was always heavy, 157 pounds overweight, and saw herself as heavy and didn’t like what she saw in the mirror, didn’t like being touched by her husband, working a lower paid job because heavy people are the lowest paid people in our society. And she told me this the day before yesterday, we were working on the phone, something we’re doing on celebration. She said to me, “Dave, here’s the thing, when I used to walk through the mall,” she said, “it was as if people thought I was deaf. And I would hear them say loot at that ugly woman, or look at that fat woman, or look at that disgusting woman.” She said, “I could hear it and I felt so upset.” So when we talk about purpose, imagine the person that took the courage and said, I’m going to build my life and I’m going out there choose a vehicle that is purpose driven, a vehicle that is really inspired. And Kjersti, you say this all the time, this company is divinely inspired. How do we know? By the result.

It has to be because you can’t see transformation like that unless there’s divinity in it somewhere. It has to be divinely inspired because a lot of companies, they’ll talk to you and they’ll say - I know, listen, we all make choices, and I’m not saying you have to make this choice, I’m saying if you want to live a purposeful life, you need to be surrounded by purposeful people, people who live on purpose, people who are designed to live on purpose, people who have gone through the road that you’re on right now. And maybe you’re on a road right now because I was, and what happened to me was there was choices I made in my life that took me left, and that left was a lonely, dark, distrusting road. And I made choices that I’m not proud of, I made choices that got me into trouble, I made choices around drugs and drinking and all these different things, hanging around with people that weren’t purpose lead people, they were people that didn’t see anything but darkness and I was in that world for a long time. And so to turn and steer away from that, that’s when I started traveling, I was 20. Luckily it happened to me at a young age. I discovered that what I put myself into was a new journey in life, and through that journey I started to see all these different cultures around the world and see the similarity, the connectivity of all human beings. And what I realized for myself was is I won’t do anything unless it’s on purpose. And what it gets me is a sense of fulfillment. So when I lay in bed at night, I feel like I’m contributing to the betterment of humanity. And this may sound like a huge - you know, it may be a little bit of an expert or someone brand new listening in, Can Isagenix work for me, I just want to make some money.

That’s good too. Making money is an important thing we all have to do. And what Isagenix says to us, look, there’s no bar, there is no income level for you, you can have whatever you want, but in order to attain a large amount of money, you’re going to have to grow to get it. Because if you’ve already grown, it’s going to be easier. People who have already been down that road and people who have the experience, and it’s not just experience in the industry, they have the experience to be themselves, to be authentic, to be able to reach out and inspire people so people want to follow them. And we awaken them, so you see great leaders in Isagenix, what they do is they awaken in people their dreams, they awaken in people hope. That’s what Obama has done, they awaken hope. So what happens is when we awaken that hope in someone and then we show them a path way, and that’s why getting to celebration is so important, because you see the path. You suddenly realize what you’re part of and it’s so big, what you’re part of. The vision of the company is so big, and you get to leave that mark, you get down, you get to be that person because each one of the heroes on our walls, I mean, Kjersti, even through the office, there are heroes that we walk past on our walk.

Now I’m not saying that some of those heroes still won’t make choices and turn left, because we’re human beings, and what they do, we get drawn away sometimes from purpose, we’re always going to be challenged. I think the universal plan is this, I will always be challenged and so will you. So even if it looks like you’ve got it all made and everything’s going well, suddenly it’s going to appear like things aren’t going well, and it feels like things are falling apart, and it’s just like, “Oh my God, what’s going on?” And then what happens is we get challenged and then we get to grow again, and that’s the beauty of it. And so don’t expect it to be, it’s not ever going to be the sales are up, you’re sitting on the bag, because you don’t want that, I don’t want that. I don’t want to live a life of - and you hear this all the time, this idea about retirement. Jim Couvar has retired three times, there’s only so much golf you can play where your heart is being stirred for greatness. When inside of every single person, Oprah Winfrey is just like you, she went through a horrific rape, she’s gone through horrific things in her life, and she could very easily be sitting in a bar somewhere drinking beer saying how pitiful her life is, but she didn’t. She turned right, she found something inside of her that pushed her right. And how has she touched so many lives, how has she gone down in the history of this world as one of the great women of this world of change is she tells the truth. She simply exposes her weaknesses. You know, I struggle with my weight, I can’t believe I’m surrounded by all these health gurus, this guru, that guru, guru of this, guru of spirituality, and my weight is going up and down. Truth is she hasn’t done Isagenix yet.

I believe there’s going to be a time when her purpose and the Isagenix purpose will clash and she’ll be able to look after that, we’ll look after that for her because then she’ll have the answer she’s been looking for. But that pain that she’s going through is actually what’s creating the change in people’s lives, it’s people witnessing the areas of her life that are hard, the areas that are tough for her, that allow them to see in themselves something that they can identify with. And that’s the same with you on this call right now. If you just joined Isagenix, there’s going to be days where you want to quit, there’s going to be days the enticement of easy money or get rich quick, or these kinds of things is going to sound very enticing. But that’s not when you want to quit, that’s not when you turn right, that’s when you say no, this is what I’m going to do, and I know that if I keep expanding and growing, the person I’ll become, like Kim Alston, then when we look at her, she is a remarkable human being, a vehicle of change. She’s a vehicle of transformation. Every time she walks into someone’s life now, she carries with her all of the pain of the past, she doesn’t dwell in that pain, and she stands in there with this dignity and this poise, and there’s a part of her which when you just walk up to, you get it. There’s still that woman that was fearful a little bit and a little bit shy sometimes, that still exists, that didn’t change. But what I see in her is this magnificent human being that’s gone through transformation, transforming her physical body, transforming her spiritual body, every part of her has transformed, and she’s expanded, and now she’s surrounded by people of purpose. And one of her closest friends, Cindy Housey, is on purpose, she’s living her life on purpose, and now what they’re doing is attracting more people that say, “No, I want to be a part of this, and I know some days it will be tough, I know some days I will want to quit, I know some days I won’t know what to do and I’m going to have to learn this. I know by what I see when I look at these great leaders that have gone before me that each one of them went - they travel the same road. Each one of them were at the same part of this road that I am right now, and all I’ve got to do is reach up and ask them and say, hey, can you help me out here, I’m struggling here, man, I don’t know what to do, I’m kind of lost. I’m spoken to ten people and everyone said no. I met this guy, I thought he was going to change my world and he quit, he went to another company because they said it was easier over there. I don’t know what I’m doing.” And then this is where transformation starts because if we look at Lance Armstrong, he’s a hero of mine, and I just watched the Tour de France, I only saw the last four days.

I watch it because I watch him. And I see a man that was told, “Listen, the possibility of you living is minimal. The chances of you ever riding a bike again are zero and you’ll never have children, and this will be your life. You’re done.” And he had to sit in that office and listen to that from one of the top doctors in the world. And he said, “Hold on, I need to get a second opinion here. I’m not going to accept that truth in this moment, I will not believe that.” The same as Roger Bannister when he broke the four-minute mile, he was told by the scientists and the doctors of the time in 1956, they said to him, “If you break the four-minute mile, you will die on the finish line. You will die there because it’s not physically possible for a human body to exert that much energy and be alive at the end of it. You will be dead. You can’t do it, it’s impossible.” He was told that over and over and over again. And when he collapsed on the finish line, and remember his words, he said, “I remember collapsing on the finish line and wondering if I was dead. Wondering if I had died because that’s what I had been told was possible.” Now that year 16 other people broke the four-minute mile. And so understanding that the story that weaves itself through the human evolution, if you like, the human evolution being as far as our evolvement of heart let’s say, our heart evolution, our understanding evolution. So that journey is defined by these people that have gone through exactly what you’re going to go through. Lance Armstrong was told that he would never ride a bike again, and this was his thing. And then what he did, in his book he said it’s not about the bike, and we should say this is not about Isagenix, it’s not about network marketing, that would be a great book. It’s not about that, it’s about who you are in this moment. And if my words can reach into you and awaken in you an understanding that you are identical to Lance Armstrong, you are identical to Mahatma Gandhi, you are identical to the Wright Brothers, you’re identical to Edison, identical, there’s nothing different.

It’s just a question of at those moments where they were challenged, I mean, Edison said this, “I found a thousand ways not to make a light bulb.” A thousand ways not to make a light bulb is what he said. Well imagine some of us, we get into this business, we speak to ten people, we say it doesn’t work, then we quit. Hello? Hello? But all we’ve got to do is we’ve got to ask that question first, and this is a long answer. Sorry, Kjersti, but it’s the idea about purpose, living on purpose. First of all, align yourself with purpose-led people and a company that’s fully on purpose. How do you know it’s on purpose? By the results. By the conversation you’re hearing from the company, what it’s about, is it about easy money, is it about you don’t have to work, is it about just do this, just get two, just get three, it’s not just do anything. It’s hey, why don’t you engage in journey called life, why don’t you surround yourself with people that are passionate, that are alive, that are authentic, that are truthful, that will look you in the eye and tell you, “Hey listen, some days it’s going to be really tough, and some days you’re going out there want to quit.” And surround yourself by people that live with an intentionality to make a difference with saying, “Look, we’re not satisfied with just living our life, we’re not satisfied with just having millions and millions of dollars in the bank, we want to make sure that every moment we breathe that we are contributing at a higher level to the human hole, the humanity of the hole. So whether it’s directly through Isagenix or through our work with child, it’s that because we’re so fortunate to have this, we can help children who are sexually and physically abused, we can contribute to people outside of our sphere, outside of our company, kids’ lives are being saved because of the very work we’re doing within the company.

So living on purpose for me is all these choices, it’s looking at Armstrong and saying well how did he do that, how did he come back and win seven Tour de Frances? How did he just take four years in retirement, get back on his bike, and finish third in the Tour de France and he could have easily finished second except he was helping a teammate? Where does that come from? Well it comes from inside of him. All it is, he’s just like every other guy on that bike but there’s something deeper inside of him, why? Because he’s on purpose. The reason he rode this year was because of cancer, because he said, “Look, I have a name and I need to do more. And if I can finish in the top three in the Tour de France,” I mean, we’re talking about almost a 4,000-kilometer bike race. “If I can finish and I’ve just had four years off, and these guys have been riding everyday and they’re ten years younger than I am, if I can finish in the top three, then my purpose is allowing more people to understand this type of cancer which is taking so many people’s lives, that we can make difference on a higher level.” So what he’s done, he’s come out right now, and I’m almost going to make a prediction that he’ll win next year. Here he is, 38 years of age next year, and I bet you he’s going to win, why?

Because he’s being driven by purpose. There’s something inside of him that’s bigger, that exists inside of him that doesn’t exist in any of those riders, they are not driven by the same force. They are driven by wanting to win, they’re driven, some of them, by being the best, they’re driven by being number one, or they’re driven by the money they can make. Different drivers, right? But when you’re driven by purpose, it’s a different thing. So I’d say today as you get off this call, you pick up or you go to the website and you look at the before and after photographs, look at 10, 12, 15, 20 of them and say, “Oh my goodness, I am contributing, I’m making a difference, I’m leaving a mark, I’m making an impact. And all I’ve got to do is find inside of me the courage to speak to people and accept the word no, to fall in love with the word no. And when that happens and I get used to that, I start to grow, I start to expand. What happens is I become magnetic.” At some point you’ll become magnetic like Jimmy Smith. What happens is Jimmy doesn’t have to ask much, people come to him, people come and ask him. People see in him something they want and they say, “I want what you have. What do you do?” And he says, “I’m doing Isagenix, it’s what I do, it’s my life, it’s what I love to do. I’m 81 years of age and I’m going to retire when I expire.” Jimmy Smith will be talking about Isagenix the day he passes away, that’s what he’s going to live, why? Because he’s on purpose, he is driven by a purpose, something bigger than himself. And I say, Kjersti, that is the definition to me of Isagenix. The reason I’m here is because we’re a purpose driven company, because you can’t pay me enough money to say these things. And I won’t work with a company that isn’t purpose driven, that isn’t a heartfelt, but it doesn’t have at the very, very core a belief that we can truly impact humanity at a level that is not going to be impacted unless we do it.

>> Oh my goodness. You know, I see that happening because you just said that you won’t work with a company that doesn’t have integrity and has all the things that Isagenix has. And look at the leadership, look at the leaders that we have in Isagenix. From Jimmy Smith all the way through our top 100 and trickling out into tens of hundreds of thousands of people that are actually joining Isagenix are in the field working and eating and breathing Isagenix. It’s amazing to me.

>> You mentioned our leadership, can I say something about it because this is important. See, our leadership are humans, what’s going to happen is some of them are going to turn left, some of them will make choices along this road because they’re still expanding. And leadership to me is a lifetime journey. All great leaders make poor decisions at some point in their life. And we expect that to happen, I expect, not we, the company doesn’t, I do. I expect that to happen for all of us, myself included, is that at some point I may make a decision that is not a smart decision for my life and I get caught up or I get drawn in or I get sucked into something that pulls me away from the very life I’m creating, and I’m going to be challenged. And you’re going to see that with our own leadership too. And us as a company, we’ll do the same thing, sometimes we’re going out there make a choice which isn’t always the best choice, and it’s then that we stand together.

When someone makes a mistake, it’s not excuse to kick them when they’re down, the question is this, as a great company we look at them and say, “Whoa, hold on a second, what are you doing?” And then what we do is we help them sometimes through tough love, sometimes through just guidance and education, sometimes through just linking onto them and saying, “Whoa, whoa, whoa, get back over here, what are you thinking right now?” And that happens. And I’m saying it happens to us too, is that sometimes we’ll do something, when a great company does something, and let’s use the word mistake, I don’t like the word mistake very much, I don’t think it really conveys what happens. But let’s say you make a choice that’s not a great choice, that’s when a company stands together and links on and says, “Of course we’re going to do things like this once in a while, and of course we stand together,” and it’s in that linking of arms, and that’s what you’re going to see, you’re going to see the evolution of leadership like you’ve never seen in any company of the world. And some people will fall out of that because they’re not ready for it yet, and they’re going to have to go and expand themselves to be in that, and that’s what’s going to happen for each of you, is that you will expand to grow into just - and you’re already magnificent, but what it is is discovering your full capacity. And just remember this, less than ten percent of the capacity of your brain is presently used, less than ten percent, for some of us on the call, for myself it’s probably three or four percent. But the truth is, imagine if there’s 90 percent more available to us and we haven’t even capped it yet, what’s possible? Imagine if in your lifetime you can get another .05 percent out of your capacity, if what you’re doing right now is seven percent or eight percent or nine percent, whatever it is, imagine you get one more percent, imagine what is available to us.

>> I know, it’s pretty incredible, isn’t it? My goodness. And of course you talked about the ripple effect and I think about this all of the time that something that I might say or something that I might do that involves others, and watching, it’s almost kind of like that droplet of water hitting that smooth surface and it rippling out and how it might affect others. It really helps me to make wise and better decisions on what I do, what I say, and really leading by example. I know we’re running up against the time, I have some family needs that I have to attend to this morning. But I do want to ask you one last question this morning, and that is you have talked about giving a gift. What do you mean by that?

>> Well if you look at the word gift, and a friend of mine, Bill McGrain [phonetic], I first heard him speak about this, I’ve modified it slightly. But I’d like to sort of honor him for having the word gift put in. But if you look at our life as a gift, what are some of the things that we want to have put into this business, into our life, into our relationships, into our children, into our everything. First of all it’s a gift, so the G of gift stands for giving, is that we want to contribute and give more and everything we do is to be giving of ourselves, giving of our time, giving to purpose, so to give is the first part of that gift. The second is to invest.

Most of us don’t invest. I did this yesterday, I had to go out and buy some new clothes for celebration because I don’t love shopping, so I realized that I spent a few thousand dollars on a couple of new outfits because I’m on stage, that’s part of what I do and that’s my office, right? And as I’m in the changing room putting the jacket on which was expensive, right, and I’m going, “Isn’t it incredible how each of us will buy makeup and shampoo and we’ll buy clothes and shoes and we’ll buy a car and all these kinds of things, and we invest, if we look over a period of a year, we’ll invest sometimes tens of thousands of dollars on the outside of our body, and we invest so little on the inside.” And that’s why listening to CDs or listening to tapes by Sound Concepts and picking up CDs, you know, I have a two-CD series. If you’re interested in hearing more of my work, go to Sound Concepts and pick it up, and I guarantee if you don’t like it, phone me, I’ll give you your money back. But I’m just saying invest in yourself, put some positive things in, make sure that you’re investing and that you consciously put aside money so you can go to programs, so you can attend events. If you’re thinking about not going to celebration because you can’t afford it right now, don’t say that, say how can I afford this. Because that’s the investment, it’s important, it’s critical that you learn to invest in yourself. You’re the greatest single investment you can make. Everything else is secondary because I’m telling you, if I took away everything, you’re going to be left with you. If you’re laying on your deathbed one day, you’re left with your own thoughts, who you are as a person and what you did in your lifetime. And so that investment in you is a very, very, very important thing. So the third one is fun. And Kjersti, you’ve been to, we’ve got one of our programs coming up in November, Beyond Courage.

It’s a tremendous amount of fun, about five days in Santa Barbara, but it’s really about discovering the best of you, but it’s about fun as well. Every program I do is about having a tremendous amount of fun, backup also it’s about that expansion. So making sure that your life is fun, and a lot of us are not having enough fun. And there’s people on this call right now probably you don’t laugh enough. A child will laugh a thousand times more than an adult every single day. And as we grow up, we lose the essence and the sense of laughter. And so I’d say that part of this gift is we give, we invest in ourselves, we have fun. And the last one which is the most important one to me, and this is where I modify this from Bill’s work, is truth. It took me my whole life to get to the level of truth with myself, with other people, to understand that truth to me is the single greatest discovery that I’ve ever found in my life over all other things, is to tell the truth with compassion. So you don’t just go up to someone and tell them the truth just because you’re having a bad day, but if you find a way to explore truth, to tell truth, accept truth. And I did a thing with one of my programs, I called it a truth circle where I just said to them, “What I want you to do is I want you to -’ and this is a high level program, this isn’t something we do in some of the programs I share with Isagenix right now. But the idea in the truth circle, I said, “Look, my idea is that every single that lay hidden inside of us is the thing that separates us from a relationship, from living our life fully. So everything that we hide, every mistake we made that we’re afraid to speak about, we’re afraid to verbalize, that lays hidden in our closet.

And so what happens is when we’re hiding something about who we are, what we’ve done, our life in general, then a part of us is hidden. Which means that we can never be a hundred percent authentic in that moment with other people, we are always hiding something.” And I always joke on stage, I always ask the audience, I say, “Raise your hand if you’ve ever stolen anything your whole life including taxes.” And every single hand goes up. I say, “Great, you’re a bunch of thieves.” I say, “Now raise your hand if you’ve ever told a lie your whole life,” and every hand goes up. “Great, you’re a bunch of liars. So I’m in a room full of liars and thieves. Now we’ve got that out of the way, what about living together, what about expanding together, what about moving forward? Because what we do is we pretend, like the mistakes we’ve made no one else has ever made. Of course they’ve made them, we’ve all made mistakes. But when we get to a level of truth, and I ask them in the circle, I say, “If you want to share something you’ve never shared,” and people stood up one after the other and they shared something in their life they’ve never shared with other people. And I swear, it almost felt like the world shifted, especially to me because I watched what happened in these people’s lives, it was like a true transformation in that second. It was like a weight, a shield, a guard had disappeared, it was like I’m still alive, and people weren’t in judgment, it was like oh my goodness. And then people were saying, “Oh my God, I did that too.” And suddenly there was a level of truth. So I say a gift then is to give, to find ways to give, find ways to serve, live on purpose, is to invest in ourselves, to make ourselves the most important investment that we have, to have fun, and to find truth, to live in truth. The six most powerful words I’ve ever heard are from Randy Pausch, tell the truth all the time. And I’m telling you, Kjersti, when you give this gift to yourself and to people around you, then you live a purposeful and an extraordinary life, it’s remarkable.

>> Wow, amazing. And you know what, everything that you’ve shared this morning with us is really helping us again to discover our greatness, and how we truly can affect lives whether we directly need to do it or indirectly need to do it. And I think it’s a beautiful thing. I want to thank you for everything, all of your words of wisdom that you’ve shared this morning. It’s been a lot of fun. And you know what, I have to share this, for everybody listening in on the lien, I have the opportunity right now to go and honor a great man who lived 91 years, isn’t that amazing, David? 91 years, he has been in my life for 31 years of that, and he has truly inspired me directly and indirectly as well. He passed on Monday and he’s like my grandfather. And so just everything that you’ve shared this morning, as I’m thinking about him and how he’s impacted my life. I want to thank you for that, and I can’t wait to see you next week, it’s going to be so much fun at the celebration.

>> Can I say two things real quick? If you want to meet me on Facebook, I have a Facebook account it really gives me an opportunity to get into relationship and connection with you. So if anyone wants to find me on Facebook, it’s just David Wood, you can find that. And the other thing is if you want to go to the website, we have davidtraining.com, you can go on there, and I offer free trainings on there and there’s some great things on there if you want to find - again, it’s just a way of connecting together. And it really just shows a little bit about our personal development within Isagenix. So anyway, davidtraining.com and our events are on there. So I’d love to meet everyone on there and connect, so we’ll see you there.

>> I know, it’s going to be a lot of fun. And again, thank you so much, David, for being with us today. I just want to acknowledge all of you that are listening in and for taking the time out of your day to be with us and to listen in and to really help to take yourselves to the next level in discovering your greatness. So this call has been recorded, it will be posted in your online library so you can take advantage of it 24 hours a day, 7 days a week in your back office, always a lot of fun. And one other thing too is you can find the call on isagenixpodcast.com website, that’s an amazing thing. And you’ll be able to view the transcripts to every word that David shared this morning in about five to seven days, so be patient for that and have fun with it and go out and make this weekend a fantastic weekend. We’ll meet everyone back here next Tuesday at 6:30 p.m. Pacific for our Real People, Real Results call, you will not want to miss it. We’re actually featuring all of our 100, 200, and 300-pound club members. Not all of them, just some of them representing each category, but it’s going to be truly inspiring listening to their stories. So we love you all and thanks again, David. Bye bye, David. Bye bye, everybody.

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Kjersti Coté Kjersti Coté International Conference Call Coordinator and Host

Kjersti Coté (pronounced KEER-stee KOH-tee) is the daughter of Isagenix Founder and Master Formulator, John Anderson. She has been an Isagenix member since the company began in March 2002.

In addition to coordinating and hosting our weekly conference calls, Kjersti is an author and wellness & cleansing coach, and works extensively with the Scientific Advisory Board as well as many of the top leaders in the field.

Kjersti resides in Northwest Montana with her husband Jeff and their 3 beautiful children, Alexa, Tyler and Zachary.

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