The New Oatmeal Berry Slimcakes

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>> Well, good evening everyone and welcome to our Thursday night product training with Isagenix International. My name is Kjersti Coté, your host, a pleasure to be here with all of you. Tonight’s call is gonna be very informative. We’re very excited to have Dr. Bill Wheeler with us, talking about this SlimCakes. The SlimCake are so yummy. I absolutely love them. They’ve been around for quite sometime, but recently enhanced. And so obviously, tonight it’s gonna be information in regards to the changes what’s been taking place in these delicious little morsel, the healthy little snack. And if you have not tried them, I would highly encourage for you all to add a box on to your autoships because they are so good, very satisfying. And without further ado, I’d love to introduce Dr. Bill Wheeler to everybody. He is our Chief Science Officer for Isagenix. He has–he comes from the table. He’s been with this actually for about 4 years now. Time flies when you’re having fun. And he has about 20 years, over 20 years experience in the Nutritional Industry with numerous senior author publications. He is a distinguished Professorship, Nutritionist, as well as three–he’s received three Presidential Awards for Excellence in Research. He has a Bachelor’s and Master’s Degree in Nutrition with honors from the University of Georgia and a PhD degree in Nutrition with honors from Purdue University. And we’re very excited to have him a part of our team. Some of the fun things that he has, as far as news is his background prior to Isagenix, he has advised professional athletes about dietary supplement. Some of his clients have included the Green Bay Packers, Denver Broncos, the Seattle Seahawks, Los Angeles Dodgers, NASCAR, the US Air Force, and the list to goes on. But I think one of the things that I love to share with people when introducing Dr. Wheeler is that he was the staff nutritionist to two Presidents of the United States, Jimmy Carter and Ronald Regan which is a lot of fun. How amazing huh? So he is obviously a part of Isagenix being our Chief Science Officer working on these formulas, making sure that quality is always a part of our product line. And I know he and my father work hand in hand. And I know they’ve got some special things planned coming out here shortly in the next couple of months, s6 months. I can’t wait to see what they’ve got blowing. So with that, Dr. Wheeler welcome to the call. It’s a pleasure having you on the line.

>> Thank you Kjersti and it’s a pleasure to be on. I’m excited to be on the call this evening.

>> Well what do you think Dr. Wheeler? Do you love the SlimCakes or what?

>> Oh, absolutely. These are the new Oatmeal Berry SlimCakes are absolutely fantastic. Probably if I we’re to say anything about ‘em is that “gone.” I’m mean, on the development process, I couldn’t keep ‘em on in my office. Everybody is coming in right in my office. And now, I can’t keep any at home because my wife takes all the SlimCakes. So–

>> Yeah. Yeah [laughs].

>> –they’re gone. I mean, it’s a–it’s a great thing. As you know, in the development process, we actually begin on the Oatmeal Berry SlimCakes. They are really a gourmet cookie, they really are. We started with the idea that we wanted to develop a gourmet cookie. We partnered with the–actually a gourmet cookie manufacturing company. And our food technologists, who are working with the manufacture, came out with the new Oatmeal Berry SlimCakes. And absolutely I’m excited about them. We even have individuals calling in the office who want to know if we’ll give out the recipe. They wanna bake some at home, men.

>> Oh my goodness.

>> Ain’t that something?

>> Well isn’t that funny. Well, the first time I got to try them was when you presented the new enhanced Oatmeal Berry SlimCakes to Isagenix University participants back in February, and we just all about fell off our chairs. They were so yummy. And when you say that Oatmeal Berry, I mean, tell everybody what’s in these delicious SlimCakes that flavor them because there’s like hunks of chocolate, there are hunks of fruits. And the thing is, is that you can taste the individual flavors. That was a big deal because sometimes when you get a product and you taste it and there’s different ingredients, it kind of all melts together but this, unbelievable. Tell everybody what’s the flavoring aspect of these cookies.

>> Well, absolutely Kjersti. It’s–we actually have pieces of dried blueberries and cranberries. In the product, we have natural blueberry and cranberry flavors. You can taste those pieces of real berries in there. We got a whole rolled oats which are a great source of fiber. Also there–the oats are a great source of–keep you satisfied because they fill you up and make you feel full. They’re good for you. We got also in there some white chocolate. And what we’ve done is used–actually agave as the natural sweetener. Agave is actually a low glycemic index sugar. And we’ve used it as a sweetener in the new Oatmeal Berry SlimCakes. Again, what I would say to you is, “It’s an excellent source of fiber.” It’s heart healthy, Kjersti because we’ve got in there in addition to rolled oats. We’ve got ground flaxseed, so the Oatmeal Berry SlimCakes in addition to excellent fiber source, containing real berries, also contains flaxseed which is a great source of omega fatty acids. And really, this is a good heart healthy type of snack that, you know, I think you said, it tastes too good. It can’t be that good and be good for me too, but definitely is. And of course, it is causer, so a lot of good things going for it. And one thing a lot of people well say when they first look at it is one this cookie is only 90 calories. And I know the less than hundred calorie snacks are very popular right now. These cookies are individually wrapped. And again, are less than a hundred calories. So again, they have a great taste. That’s probably the first thing you notice. But they are good for you. And they’re very, very satisfying particularly these whole grain oats and brand in there.

>> Oh yeah. I mean, I love this, the Oatmeal Berry SlimCakes. They are so yummy and they’re moist and dense. I mean, there’s definitely something special going on here with these. And I like the smaller size too, because I know that the original SlimCake was–it wasn’t as moist although it was a very good, good, you know, dense cookie loaded with the same wonderful property, this one that we have. I just–I love the extra moisture of the cookie that we have now. And I’d like the smaller size, Dr. Bill because quite frankly, I was always a SlimCake girl before. So now, having a smaller SlimCake that I can just enjoy the whole thing, it’s so, you know, a treat for me. And another thing too, Dr. Bill, is I know that this–a cookie can be eaten on your cleanse day like a half of a cookie, maybe in the morning and the other half in the afternoon which is the bonus.

>> Absolutely. It’s very satisfying Kjersti on cleanse day like that. You mention about the smaller size that actually is the good thing and that we have a lot of associates talking again the other–the previous SlimCake was a very good product. But a lot of associates said, “Well, it was too big. They would have half of one and then try to save it and before they had a chance to get around in the afternoon, you’d be dried out. And so they wanted something they can have in just one serving and that’s the reason we settled on this particular size.

>> And again, with it being so natural, it doesn’t have any preservatives in it and it can be used on slim days. We’ve got some very creative people in the office. Some people have even taken and they put one of these SlimCakes in their shake in the morning and blended up and it gives it kind of a nice–gives the shake kind of a nice different kind of texture.

>> Okay, that’s gonna go in the recipe book [laughs]. I never thought of that. That is–you could just put the whole thing in there and it’s not an overly sweet cookie either. So putting the whole cookie into your shake, it’s gonna bump it up 90 calories. So that’s probably something that you would want to do on a maintenance program once you reach your health and wellness schools, right?

>> Right, exactly. It’s great for that, gives it flavor, gives it a different mouth fill. And you know, you mentioned it’s not as sweet as some of these other cookies. It’s great for kids because it does have a low glycemic index, does not have any preservatives, and it’s great to put it your kid’s lunch boxes as a lunch snack or when they come home from school, give ‘em shake and one of these cookies to satisfy them until dinner time.

>> I know. And you know what? You said that, you know, obviously, at being preservative free, I can’t help say, you said it was good for your kids even like, you know, little toddlers and stuff when they’re starting to chew things, have got lot of teeth. But I think about all of the harmful things that we find in a lot of processed food, sugary foods at the grocery store. Dr. Bill, like I’m taking high-fructose corn syrup, artificial colors, artificial flavors. I mean, it’s pretty scary what people are actually feeding their kids.

>> Oh, absolutely. And of course, this has no artificial colors, no artificial flavors. I mean, it is–it’s all natural and you’re right. Again, you know, if you look at some of these snack cookies that the kids are getting, they’re loaded with sugar just regular high-fructose corn syrup with artificial colors, artificial flavors. And it’s not good for the kids and yet we now have a heart healthy, great tasting alternative against, have the kids snack on at any age, put in their lunch box for school. It’s just great for them to take along if they get a little hungry. These are great snacks. And in addition to containing 5 grams of dietary fiber, it also contains 2 grams of protein. So the kids who pick up protein and fiber at the same time, low glycemic index has no cholesterol, I mean, it’s just a great healthy snack in addition with the real blueberries and cranberries in it. It’s a natural source of antioxidants and natural source of flavonoids which are absolutely good for helping digestion as well.

>> Yeah, I know. I saw on the ingredient list that has the whey protein in it, you know, the same whey protein that we have in our shake. I think that’s fantastic. And, you know, another use that I thought for these Oatmeal Berry SlimCakes, I know that when we’ve got athletes that need extra–a little bit of extra carb, a little bit of extra sugar although this is good sugar, you know, low glycemic. They need that little extra boost right before their workout or right after their workout. I’m talking people that have very low body fat percentage. I mean, and you’ve dealt with tons of athletes, you know, do you think the athletes are digging this product when it comes to using it before and after their workouts?

>> Well absolutely, because what it does is it helps to take the edge off their appetite. It does give them a low glycemic index sugar, does not spike their insulin levels, and so does not impeded their performance. The good thing is after they workout, these cookies with the low glycemic index, with the agave as the sweetener, replenishes some of the sugars their body have used during the workout and naturally it doesn’t give them a high insulin level that works against the workout. So again, it works with the body for the athletes before and after. And you know, after you–I know you have to talked to them in a few calls ago that one of the biggest deficiencies in our diets and particularly athletes is athletes don’t get enough fiber. And yet with these cookies, they have one before and after their workout. They get about 10 grams of fiber which is almost a third of their daily requirement, it’s little over a third. So again, they pick up something they need as well as satisfying appetite, getting some antioxidants, a little bit of protein from the whey protein concentrate. No cholesterol, I mean, not a lot of calories. I mean only 90 calories and it’s so satisfying, it tastes like you don’t have a lot more calories. But I guarantee you, it does not.

>> Yeah, well all I can say is keep up the good work. What an amazing job you guys did on enhancing the SlimCakes. I think they’re delicious and that you’ve covered everything that we really need to know, but is there anything else that you can think of in regards to the Oatmeal Berry SlimCakes?

>> Well, I would tell everyone listening with Oatmeal Berry SlimCakes is you better not take them to work [laughter] because if you take them to work all your coworkers are gonna try to get them off your desk.

>> It’s true.

>> So you better put them in the drawer because these are great for like a mid-morning, mid-afternoon snack Kjersti, you know, if you’re at work, it’s a good snack and satisfying snack. And again, being low glycemic index, the sugar in it will not make you tired. It’s more of a natural kind of a pick me up, great for you. But again, be careful if you take it to work and be careful if you put it on the counter ’cause the kids will absolutely wanna take these to school and pass them out because these are so good and satisfying. And again, omega fatty acids in there, all of us need, more omega fatty acids for number of reasons. And again, the taste is absolutely fantastic. We have really a certified gourmet chef who’s done the flavoring on this. We have a flavor technologist, a food technologist that was part of the team that put it together and I mean, you could buy this in any gourmet shop in the world and because it competes with gourmet cookies, yet it is so good for you, less than a hundred calories.

>> Yeah, I know, and I’m just thrilled about the gourmet chef and all of his flavor technology that he’s bringing on because it’s quite the science. I mean, I remember you talking about this in regards to the new enhanced Cleanse for Life and how, you know, with all of the herbs and the tea extracts and botanicals that are in the Cleanse for Life just, you know, as using as, you know, just a reference here, that there is–they all–there’s a taste chart or something and they kind of map out what it tastes like in the match these–the flavoring to go with it so that it’s just a smoother, tastier product. And I would assume that’s what they did with this amazing product, the Oatmeal Berry SlimCakes.

>> Oh, absolutely Kjersti. What they’ve done is we’ve been able–the team has been able to take flavoring. It is the science. We approach it as a science team, sets it up as a science. For example with the Oatmeal Berry SlimCake, we took the base formula and it is–sometime when you’re off so I have to show you. They actually do map out the flavors. It’s actually a three dimensional map of what the flavors–the base flavors are and at the same time by seeing what that map is, they map a flavor system that matches it so that we actually use less flavoring than a lot of other companies because we’re right on target with it where most companies miss the flavor mark and then we talk about it with the Tropical Berry Cleanse is–some of these other companies think, “Well if it doesn’t taste good, just add flavor and if you want it to taste better, add more flavor.” Well sometimes what happens is you add too much flavor and it gives it a bad–a bad after taste. So consequently, with for example the Oatmeal Berry SlimCakes that we’re talking about tonight, they mapped out the base formula with the rolled oats with the flaxseed, with the brand, with that agave, and all of that in there. And then we mapped out a flavor system to match it, that flavor system happened to be a blueberry, cranberry type of flavor system. So that sets off, just add actual dried blueberries and dried cranberries to it in addition to the natural blueberry, cranberry flavor system. That’s the reason it has such a nice rich, not sweet, but nice rich smooth taste that all the naturalness of the cookie comes through.

>> Yeah, yeah, I love it. And they actually work out 3 about a buck, 28 a piece which, you know, to get an organic tasting cookie like this, all natural delicious for you. It’s just you can’t beat that price. I think you get 14 of them per box or 18 bucks a box. And I love what Jim Rhodes said. Jim Rhodes, for those of you who were brand new on the line, he is one of our top income earners and he talks about the SlimCakes. He says, you know, “They’re really good warmed up in a toaster over. You just put them in the toaster oven for just a few minutes. They taste like they’ve been home baked. And if it accidentally falls in just a little bit of butter, it’s okay, for like dessert.” And [laughs].

>> Yeah, that’s great idea.

>> Yeah, well it sounds like something my dad would say, ’cause you know, my dad loves butter. But you know, for the healthy way, you know, eat it as it is. Put in the toaster oven, warm it up, but if you’re looking for a little bit of dessert approval, put a skim of butter on there, it taste so yummy. But what an amazing product and kudos to Dr. Bill for the enhancements on it, it’s delicious. We’re very excited about it. And again for those of you on the line, if you haven’t tasted it, you gotta, you know, place an order, put it on your autoship, get it coming to you, and share it with your family and a couple of friends. Not too many friends like Dr. Bill says, they’ll be knocking down your door asking for another, so [laughs].

>> Well, I still can’t keep in my office Kjersti, even though, you know, they’re now for sale, they’re not pilots anymore, they’re out for sale in Canada and in the US. And darn it, they still disappear from my office. I don’t know what I’m gonna do. I might put them on a locking key.

>> You know what? Just hang a sign on your door. If you’re looking for SlimCakes, they’re not in here.

>> Okay, I’ll have to do that.

>> That will detour them at least [laughs].

>> Yeah.

>> Alright, well thank you so much Dr. Bill for being with us tonight. We always enjoy having you on and for those of you who are on the line listening in, kudos to all of you for jumping on, listening in. And I do wanna remind everybody, Dr. Bill the podcasting is amazing. We’ve got this new podcasting everybody, which means that all of these calls, they are recorded. Not only are they posted in your back office, in your online library, through the conference call schedule in archive section. But you can also go to iTunes and over on the left hand side of your iTunes library it will say, you know, podcasting on that home page, actually it’s the iTunes Store. And you can actually subscribe to Isagenix podcast through iTunes or you can go to isagenixpodcast.com and subscribe there too. But all calls are recorded. They’re all posted back there. I would definitely–actually, I would direct everybody to the isagenixpodcast.com, our official web site. You can learn what a podcast is and listen to the MP3 files there which are the calls. And also take a look at these transcripts ’cause every single call is transcribed and you can print it off and actually keep it in paper reference as well. So pretty exciting, just another way that Isagenix is keeping us high tech and high touch and completely accessible to the world. So again, Dr. Bill thanks for being with us tonight.

>> It has been my pleasure Kjersti, I’ve enjoyed it. And again, I would say to everyone, if you haven’t tried the new Oatmeal Berry SlimCakes you really need to because they’re great, great, gourmet cookies that are good for you, heart healthy, and just absolutely fantastic taste.