The Power in Leading With the Isagenix Business

Ariana & JayTrainer: 3 Star Golden Circles Jay Teitzel and Ariana Muenker

Three-Star Golden Circles Jay Teitzel and Ariana Muenker used to lead with the products when they talked to prospects, but they’ve since had a major shift in their business plan. Learn how they discovered the power of leading with the business opportunity and find out what they’re doing to contribute to massive growth in their team.

Alright, good morning everyone and welcome to our Saturday morning business training with Isagenix International. It is an absolute pleasure having you all on the line. We have a fun call in store for you and very informative call. It is April 11th, 2009, and happy Easter weekend. It is an amazing time of the year and I love spring. I think it’s a lot of fun. Some of you calling in are experiencing a lot of sunny weather, and hopefully where I’m at, we’ll be getting some of that sun up here pretty soon. We have 2 amazing guests on the line with us this morning.

They’re gonna be talking about the power in leading with the business, and I got to tell you a little secret. These two individuals, these couple has been so passionate about the products that they, you know, were very passionate about sharing Isagenix and leading with the products and they’ve had a little switch in their business building efforts and they’re gonna explain why they are so excited about leading up the business. But let me tell you a little bit about these two individuals. They are a beautiful couple hailing from California. Jay Teitzel, he’s been working since college in the entertainment industry as a writer with screenplays and comedies for Jay Leno, as a producer, computer graphics and animation, isn’t that fun, and also as a director for commercials and offbeat short films.

He considers himself incredibly lucky for these opportunities and certainly the luckiest guy on earth that have met Arianna. And it’s kind of funny, he jokes around that it’s not — he loves her so much, he feels very lucky. But it’s not just because she retired him from work with her Isagenix business. [Laughter] I love that. And his beautiful partner Arianna Muenker, she began as a child actress while still in grade school and her acting took her to Broadway where she created the title role in Kurt Vonnegut Jr. “Happy Birthday Wanda June”, also movies such as day-time dramas and we’re talking soap operas, Days of Our Lives, As The World Turns, Another World, and many, many others. And while making a film for Vogue with Greg Kinnear, she met her husband-to-be, Jay. So that’s a really — that’s a very cool thing. So good morning to the both of you, welcome to the call. It is an absolute pleasure having you on the line.

>> Oh, Kiersty, this is a real pleasure! And just thank you again for thinking of us, for letting us have an opportunity to share with all the people that you impact every single day! And certainly your father’s impact and I just have to say I have to have my Ionix and my greens right before my call, that’s my energy.

[ Laughter ]

>> I know, I know. You know, isn’t it amazing what has been happening over the last 7 years? Now tell me, you two, how long ago did you guys get involved in Isagenix, like how long has it been?

>>3 years or so?

>> Yeah, October ‘05 is when we did it. I actually started my first cleanse on Halloween. I thought that’d be fitting.

>> October of ‘05, that’s very fitting for you. I love that, like October of ‘05. So you guys have been in — for a little while, you guys have reached your golden circles. You guys have had so much fun building your business.

>> Okay, excellent. Alright. Well, I would love to have you guys share your Isagenix story. I know that Jay wants to contribute here, but take us back to that October of ‘05. What exactly intrigues you when — and who shared the Isagenix with you, I should say, and then you know tell us how you all got involved.

>> Well, it was a total moment in space where you’re sitting on your computer and you get an email from a dear friend and you haven’t seen them in a while. And my friend, Margaret Owens, she had moved from Los Angeles. I had I been in her wedding party and I haven’t seen her for a year or two and she sent me this amazing email [laughter] and I’m telling, if I did receive this from a stranger, I might not have believed it. And she was sharing about how she had dropped 33 pounds and she showed before and after pictures. I was blown away by how fantastic she looked, and she was inviting me to, you know, look at if this program might be appropriate for me. Well, in my mind I have to say I’m a little bit from Missouri. Although I’m from New Jersey, my slogan is show me state. And I’m always like saying, “Well, show me the person, show me the proof — you know, that is gonna work for me”. Oh, it works for you but not for me, who knows, but my husband was the man! He’s the reason we’re doing Isagenix. Because when I went into the room and said, “Hey, Margaret’s sharing with me some really interesting program to drop some extra weight”, and I had been complaining to him about it — about my weight. And he turned to me and said, “Absolutely, go ahead. Try it.” Because I was hesitant. I didn’t know.. is it a gimmick? I didn’t know. And –

>> Which in a sense is the power of network marketing and even though at that moment in time, I didn’t know it had anything to do with network marketing. That came later when I was horrified and then I went home. I got the usual — the usual, typical, common association that we all deal with people and it becomes an opportunity to educate people. In this case, I didn’t — I didn’t know that at this point though. But what I did know was that the power of network marketing was present in that because we knew Margaret. It cut right through all of the strangeness of a claim like this because she is not a person given to flights of facncy which is just an exact example of a mouth-to-mouth word of mouth. So I — but it seems I’m being something of a doubting husband, I said, “Well, sure honey.” She hears that as really encouraging but since I’m uncut saying, “Well, okay you try it because I want you to know if it would work.” And so I offered her as a guinea pig.

[ Laughter ]

>> Well, I’m the head of the life science and he’s the head of the physical science as I was happy to be the guinea pig and I have to tell you after dropping 18 pounds and 23-inch sleeping through the night, my health has improved. I just — I feel like I’m back in my 20s again and I think that over these last few years as we’ve been leading with products, we really — our whole team has had a kind of awakening about what it’s gonna look like now to really go full — full speed ahead and make a difference with more people in a larger scope and I really do think that’s leading with the business. And I’m not gonna jump ahead but I just wanted to share with you. We’ve awakened — woken up that idea to that discovery.

>> Wow.

>> Go ahead.

>> Well, Jay, I just gonna say, you know, after Arianna started dropping that weight, you know, losing the 18 pounds, feeling amazing, feeling like she’s in her 20s again. At what point did you say, okay give me some?

>> Oh basically after — somewhere in the midst of the first week –

>> Yeah.

>> I have seen the difference and of course we have that — she alluded to a little running jokes that we have at our house where before I got involved in entertainment I was studying Physics and Chemistry. And so we are running jokes, is it I am the head of the physical sciences division of our home and she’s the head of the life sciences division. And like when we decide that we’re gonna start feeding the hummingbirds, she’s lovingly building a little areas for them to feed and I’m constructing a feeder. I mean that’s the type of the way it breaks down so often. So when I saw what will happen with her in that first week, as a physical scientist, I think okay, what we need to do? We need to calibrate our measurement instruments here. So, I take the scale apart ’cause it couldn’t possibly be correct and — but my weight showed that mine was the same. So, it had to be true and I immediately said, “Okay, let’s order some this for me.” And then I similarly had great results. I dropped the two pants sizes in the first couple of cleanses and then — then I switched into from the doubting commas to other product loyalty.

>> And I said, “I wanna order one of everything that this company make. I wanna try everything.” And so immediately it was ace of fruits and the greens and the fiber cake and the bars and I — and everything I tried was just fabulous, so we were often running at that point.

>> That’s amazing. Now, tell us a little bit about, you know, your chef. So, you know, you heard Margaret’s story. You decided to order the product. You go on the product. You got an amazing result. It’s like oh my gosh, you know, a believer in Isagenix. At what point did you get involved in the business?

Leading with the Business

>> Well that’s a really an interesting experience that I went to and that I’ve noticed other people going through. And since I had never been exposed personally to network marketing as a business opportunity for me, never before and in fact, the image that came into my mind was the fuller brush salesman when I was a child that would come to the door and that’s not even network marketing but it is a form of –

>> It’s a direct marketing.

>> Yeah direct marketing. And I just thought I could never do something like that but low and behold the first six months I was a product user. I mean I really was like practicing my show me part of who I am.

>> And actually through the form so typically and that’s — one of the reason that gives us compassion as team leaders for anyone starting to get involve is that we went through the same stages. It was — it was that we were product users but it was no or not interested in the business.

>> Right. But I was doing the business [laughter] that was the irony.

>> There’s people who were saying what did you do to both of us?

>> Right. I mean the beauty of what I discovered with Isagenix. It’s just a natural fit for who you are if you are a human being because you’re gonna go out and talk about restaurants that you love. You’re gonna recommend books that you’ve just read that you were just touched deeply by. You’re going to tell your friends and your community about the things that you care about. And why not have Isagenix be one of them. Oh my gosh, Isagenix and I’d get paid for sharing with my friends about something that changed my life.

>> Yeah when is the last time the studios gave us a few points on their profit for recommending a movie?

>> Yeah.

>> Absolutely.

>> So I did it totally unconsciously and it was for six months and I was making money. Jay even came to me. I didn’t even know about this ’cause he takes care of the bills and he came and he says, “What’s this — what’s this new credit you’ve got?” And I think he was gonna –

>> I was just about to cut it up and say, “Oh, they’re pushing another free credit card on us”.

>> Yes.

>> And she said, “Wait, wait, hold there, hold there with those scissors”.

>> And — and, you know, the first day was a small amount of money 25 dollars or 50 dollars whatever it was and I don’t think I can claim the smallest first commission check but yeah I remember that I went, “Wow, what’s this, oh”. You know, and then the second month I think we were starting to almost pay for the products we were purchasing and the third month and this happened naturally. Now I know for me that was important but now what I’m understanding is how do we create that breakthrough slot with people the minute that they say yes to the product? How do we create that? And it really does start at the very, very beginning of when you share with people about Isagenix. And then actually I have to confess this really taken me about three years to understand that for myself. I’m one of those progressively, you know, slow learners but when I learn I just — I evolved into the next thing and that’s what we’re looking at now with our team, we’re evolving as a larger team, not just me. Basically all the things I’m gonna share with you is — has been the product of so many great minds on our team, getting together and from product using, focus, to now business building focus and I am so excited.

>> There’s a couple of real interesting psychological aspects to this crossroad also. And I think that one of the things we’re born into as human beings is the viewpoint in decision making where things are largely black and white. It takes a real — it takes a real kind of personal training and actually we can get into that later because we’re huge believers in the personal growth aspect to Isagenix. And I think in part because there’s so much research and development that’s gone into nicking the products that I feel a responsibility to research and develop myself as a person because that is actually if you come down to it, it’s — as people, we are — we bleak link in a sense because there is so much perfection in scientific discoveries that went into the product that we owe — I owe it to myself as a person whose sharing about the product and communicating to people about it to be as clear and clean and direct in my communications as possible and that’s where the personal growth element comes in. But the psychological elements — I’m — was alluding towards this, one is that as I said we’re born into a sort of a mindset of choosing between black and white, you know, chocolate or vanilla.

So, when we look at doing the product versus doing the business, we were really looking at it as black and white. Well, are we going to help people get healthy or are we going to make a lot of money? And it’s — that’s a mistake right there to look at it as one or the other. And also there’s a black and white element to are we going to be helping people — are we going to be helping people get healthy or not helping people get healthy, helping people make money. Because both of those are false choices ’cause it’s not so simple as that. Even if you’re leading with the business, that’s just means that’s that many more people that are gonna be cleansing. If you’re going up in the star ranks, it’s just that many more thousands of people that are going to be cleansing. So, it’s not really money or health in that situation. And there’s no reason to have to make a choice about a personal choice about those — that lifestyle flash business decision because there’s nothing wrong with being compensated for changing the health of the world.

>> Right, right. Wow, I love the — I love the part Jay where you just said, you know, there’s so much research in perfection in those products and I got the vision of, you know, what’s holding people back from becoming successful. You know, what are they doing that they could be doing better and of course obviously leading into the personal development aspect of Isagenix. I know — that’s where I met you guys the very first time was at — I don’t know I think it was on lightning training circle or journey to the stage, one of the two. And you two were so — you guys had some amazing breakthrough moments there and I am very — I lined right with you. I’m very passionate about the personal development within Isagenix. You know, it still customize to us. It’s so customize that we can overcome those hurdles and be able to represent Isagenix even that much — even that much more. So –

>> Oh yeah I could agree with you more. And another aspect about personal growth that I overlooked in the beginning, I was looking at it this kind of like the polio vaccine. You know you get it once when you’re a kid and you’re set for life. But personal growth doesn’t work that way. It — I have found over the years that what I need to do is stay in the conversation about personal growth because it just sort of goes away because we are not — we’re not, as I said before, born into the state of being a human being does not come with it this sort of personal growth component and enlightenment. All of the great leaders in personal growth had epiphanies and in the process of their own personal search and being on the path and if I astray off-path and just go back to being a regular Joe, I’m gonna lose my facility with all those ideas. So that’s why I stay in the conversation around personal growth.

Now — and it really is the same thing with the scientific development of these products. I mean I’m sure, you know, John Anderson didn’t just try something and get it right the first time. Edison, everyone knows well, Edison invented the light bulb but very few people know that he came up with the idea and he knew it was a winner, but he went through of thousands of combinations of metals for the filament before he got the right one and think about that. Think — so imagine you are Edison and you’re developing the light bulb and you’ve been through let’s say 700 different ways of doing the filament. I think I probably would have given up after about 700. I mean it would say — I think I’d be safe in assuming it’s not there, it can’t be done. So it’s easy to look at someone like, “Oh, Edison was a genius and it was so — he just — that’s why he’s such a genius inventor.” But if that sort of invention is available to all of us, it’s persistence, it’s what it is.

>> Yes, absolutely. So now, let’s go into your business building efforts here. I should say how you built your business. It’s been three and a half years. Obviously you developed your product experience and you went out and started sharing and just like, you know, as an extra bonus, along comes this Isagenix cards. It starts to get loaded with fun. So when, you know, you guys started teaching people how to cleanse and obviously enrolling cleansers, so at what point did you change from enrolling cleansers in — you know and started enrolling business builders? What was the switch?

>> I think it was after or right before celebration last year. Our team created a 3-month, a 90-day coaching program for business builders, developing them from a, you know, personal growth side, of leadership side and I wanna point something out right at the top. I want everyone to start coming and listening the rest of this call from a beginner’s mind that there’s something very amazing about you know that you know what you know, and then you know you know you don’t know what you don’t know. But there’s going to be an area in your life that you don’t even know you don’t know, and coming in as a little kid would come in to anything that they do. Children are just amazing. Watch them. They’re so inspiring.

>> And she’s alluding to one of the precepts of the Landmark Forum, and we’ve done everything we’ve gotten our hands on. Now, we’ve been through the entire clamor curriculum and we just can’t get enough of all of the great things that we’ve been doing though Isagenix but — and David. And in a way, Landmark education is like the mother of personal growth because it started back in the ’70s, and it had this precept to it about there’s a lot of things that you know you know, and there’s things that you know you don’t know. For instance, I know how to make a paper airplane but I don’t know how to fly a 747, but I could find out how to fly 747. And all this personal growth work falls into the category of things that we don’t know we don’t know. And that’s why a beginner’s mind is such an important concept because I used to be one of those people that would listen.

My listening to people was what did I know and what did I not know. So it’s like I might be on this phone call listening to us and going, “I know that, I know that, I know that, yeah I know that, I know that.” And you see I’m not really listening. I’m listening from a kind of a — not beginner’s mind, from [stuttering] the sort of the old mind, like in a bad way like what do I know and what do I don’t know here as if I’m just trying to prove what I know and be in agreement with what I hear that I already know. But beginner’s mind is such an important concept to listen from that almost naive like first time hearing it because that’s where you hear new things. I continually hear new things that way. Anyway, go ahead Arianna.

>> So one of the things that I have discovered last year after doing that 3-month training with our team and by the way our team did amazing, every single couple of weeks our team grew, grew and I hadn’t seen growth like that and I think that’s when the light bulb went on Kiersty. I think I got, “Wow! I’ve been doing pretty much training with these people for the business, building their confidence, creating leadership skills in them. What is really all that about?” That’s the focus on how do you share about the business and that was the infancy ’cause I didn’t actually put the two together until we went to the celebration always blown away by that event. That is probably one of the most critical events that and NICU to attend at least every year and go to NICU every year. They change things all the time. Everyone, you’ll always learn something brilliant. They bring the most amazing trainers to all those events done by Isagenix. It’s so pro. I’m very, very impressed. But what I’m actually leading to here is something simple yet profound.

We’re developing leadership skill. That’s what we’re doing as we grow our businesses ’cause each and every one of us, we are the provident of our organization yet we work with others, which is the beauty of what we have. We have complete control and then we can turn around and get mentored by millionaires from the company in your organization. So what I’ve discovered though, the only thing we’re truly responsible for ourselves is to — in our leadership is to stay inspired and I think that’s why our team turns to a business focus. I think it was purely out of the evolution of how do we stay inspired because you can cleanse a cleanser and they’ll get great results, but not every single one of them sees the value of doing something like this for a lifetime. You truly change life when you create for somebody a distinction, something new that they take on for the rest of their life. That’s when you can actually claim victory in your life. And so, I think what happened to our team and certainly our leaders were talking about this way before the rest of us got hit to it. Like Rocky Dumas, what a phenomenal, phenomenal leader. I love the man. Just as the bits and pieces, Cathy Holloway. Oh my gosh, there’s nothing I can say enough about her. She created my business in the beginning of my first, you know, 2 years.

She was the most amazing mentor. Kirk Metz, I mean all the people that we have in our organization that we’re connected to that are just really — I mean Kirk Metz, probably one of the most inspiring. He is the actual essence of inspiration and it took me this long to kinda get back to where what does it look like for me to be an inspired leader? And that I’m telling you is an everyday occurrence. You wake up in the morning and you create gratitude for yourself ’cause when you come out of your, you know, come on out of your dream world, you’re gonna come into your day world and you wanna create for yourself who you are being is an inspiration to every single person you touch, every person. If you touch them with your own personal inspiration and sometimes that looks like being a product of the product. In fact, I think it always looks that way first. The second part is go out and share with people the gifts that you have. That word is used so often but it is so appropriate. I mean Lenny Evans talks about wrapping, you know, physically wrapping the 30 days as beautiful gift, you know.

>> You know, wrapping paper in both.

>> Yah, and they’re sitting in his office and his room and I’m sure a lot of his team people do that ’cause who doesn’t wanna get a beautifully wrapped gift, right?

>> [Laughter] right.

>> And I think what really occurred for us is when we got — when I got it my — you need to give? Somebody said, “Oh, I think it was Lenny Evans.” About, you know, it’s not when –

>> It’s not when you get into Isagenix, it’s when Isagenix gets into you.

>> Isagenix gets into you. And I didn’t understand this is this part as it’s getting into me, because I am so exited. Now, I mean there’s so many great leaders, Patty Cepeda. Patty and her, they are inspiring and they, I think, actually are the kind of seeds for the business like the real business push, just their way of being, and their enthusiasm and they are inspiration. You listen to those people and you walk out and you think you can, you know, cross on top of the water. That’s how inspiring they are. And so, each and every one of us has that kernel of inspiration inside of ourselves and we needed to put a little heat under it so it can pop into a beautiful, you know, popcorn.

>> The whole idea about leadership too is a great example of that beginner’s mind point of view and the importance of it because when we started grappling with that idea, I really didn’t know what was the definition of leadership. I mean I thought it was I thought something very naive like, oh, it just means being a good boss, but it really has nothing to do with that. I mean it does have something do to with it but leadership, the most important quality of leadership is inspiring leadership in other people. I mean that great leaders are the ones that inspire the people around them to step up, to step up and develop their own leadership. There’s a — I had a terrible predilection towards being what’s called a lone ranger as a leader where it’s like — it’s kind of like where the Jewish mother in me, but I had a Jewish father but I sort of ended up being more of a Jewish mother where it’s kind of like, “Oh, don’t worry. I’ll do it myself.” And I go off and do as — try to do everything myself and that’s just disastrous. You really — you really wanna inspire people to come together and step up and take things on themselves and that was part of the importance of personal growth. There’s — is developing that sort of leadership and taking it on from that beginner’s mind.

>> So from what I can share with everybody, the first thing you wanna do is find a mentor. You’re not going to want to do this alone. The journey is too exiting and you know, have the — have yourself first be inspired by somebody that you can connect with, and then ask them, “Would you mentor me?” You know, go to people who are very successful. Those are the best mentors. They will be the most effective teachers. Because you’re gonna be the student, they’re gonna teach you but very, very soon you’ll become your own teacher. And in that process as you find your own mentor, you then learn the skills of mentoring another person.

>> And now I would love to share too, if you wanna have like go to calls that are inspiring. Anywhere from Isagenix and, oh my gosh, do we — I mean I’m telling you every single day there is no way anybody on — in Isagenix could get away with not finding somewhere an inspirational story.

>> There are just — there are calls you could actually spend all day on calls.

>> You could and what Isagenix creates for their associates. It’s pretty just outstanding along if no one else did anything but Isagenix just did them, those are amazing call. I’m gonna give specific. Is that okay Kiersty?

>> Absolutely yes.

>> Okay, some things and this isn’t necessarily in order but I think that there is a sort of rhythm that we’re developing on our team. We have a little checklist. And what does it look like when you have somebody first who is a product user. So let’s just talk about someone whose done product use. Really briefly, you’ll find out that they have a great result. They’ll be interested in sharing. You’ll encourage them. You stay connected to people that express interest in the business for the first thing, that’s the very first thing. And you’ll want to be in contact with them pretty regularly. Now regular depends on you know what you and you’re associate want to do. I say Monday through Friday touch base with them, have a quick little call. We call this accountability call. And in fact, the most effective accountability call or if you have three people in a call in a little group, we call them triads. And in the triads, you’ll meet once a day, you’ll have weekly goals, monthly goals, things that you’re focused on to grow your business. Now this is more of the practical ones, you get a business builder. We’ll all discuss a little bit about what it looks like to share the business.

When you are out there you know ’cause most of the time I start with you know sharing and someone ask me how you do it, oh I’ve been doing fantastic you know I’ve kept 18 pounds and 23 inches off of my body. And even though I might be getting a little older everyday, I feel like I’m back in my 20s and I sleep like a baby. And that was a real easy practice conversation and the other thing is practice guys. You know when you figure out what it is you wanna share with the world, inspiration will keep you connected to it, practice though makes it natural. Practice is really important that’s why the triads are so great. Find two other people, either financially connected to you or people that you are inspired by, get together with them and practice things with them.

Do mock, you know, shares with them like let’s pretend we’re you know at a day care center and I meet you for the first time you’re picking up your child and I’m picking up mine and you connect with somebody. You practice little scenario. Remember Tiger Wood who is the best in the world probably practices more than the people who are still getting themselves you know up to his level. So you always wanted to practice no matter how good you get at what you’re doing. Jay, is there something you wanted to add?

>> Yeah I wanted — I wasn’t sure — I know is that — I wasn’t sure in — on your checklist where this came but just right in here it alludes to the scales of belief. And I think this is a critical part of staying inspired is to check in with yourself on those five areas of belief and we’ll go through them. And you wanna check in with yourself and really objectively measure your level of belief. For example when this was first presented to me this idea, the first one that came up was okay what’s, on a scale of 1 to 10, Jay, what’s your belief in network marketing? And I had to laugh and say, “Well, I guess it’s like about a two because — maybe it’s a one, I mean my — I believe I know how to spell it and that’s about it. I don’t really understand it fully and I certainly don’t trust it”. So, that was one of the first things that I needed to do was get my belief up. And I — and I secretly believe in that part — in part of the belief scales, but one of my belief is that belief is connected to this level of — this high level of inspiration that’s required and the need for practice. Because when — as I practice my shares, I — it builds my belief because I have this — this wiring that tells me that if I — if I hesitate or get confused in my sharing, it suggests that I — to me that I must not believe it. And it may just — if may not be true but that’s how it feels for me. But anyway, that’s a psychological aspect I think to that the need of the practice. But let’s see, let’s go through some of those areas of belief. There is belief in the system of network marketing and if you don’t have a belief of a level 10 in network marketing, all you need to do is research it some, because the more I read about it and the more I research network marketing, the more I absolutely believe it is the most democratic brilliant business model. And yes it is shaped the same way as a pyramid. It’s pyramidical in its shape. But you know if we judge everything by its shape, I mean you know when you — if you say that to look at it, oh, I knew it’s a pyramid scheme. Well you know a lot of things are shaped like pyramids but we don’t — we don’t judge everything that way. I mean if we — if we judge — you know there was a time when being involved in entertainment like in the age of Feudal Japan all of the actors in Japanese plays were men because they could — they decided that the women traveling from city to city would so often be making money on the side and like — and in even older profession that they outlawed women being actors. So if — and there’s still some of that victories over into the modern era where if someone announces to their parents, “I’m gonna be an actor” it’s like, “Oh no you, get a really reliable job”. And that’s — making a judgment on that basis is the same thing as like judging that our business model is pyramid shape. It just so happens it’s pyramid shape because it is so democratic and that’s scratching the surface. I’m developing a belief in network marketing. What other areas are there, Arianna?

>> Well you know what? I don’t know Kiersty, how much more time do we have ’cause I have something practical I wanna share with everybody.

>> Kiersty?

>> Yes, I’m sorry. I — I was on the mute. We have — about 10 more minutes but Jay the areas of belief that you’re talking about that’s very crucial to me in my business building and helping to develop leadership skill because obviously that’s what you’re focus is, is in network marketing the compensation plan, the company as a whole, the products. And then you as an individual which again goes back into the personal growth journey that you guys have been talking about as well but yes Arianna we have about 10 minutes. So, yes we have to move forward.

>> We’ll read through that real quickly. He just touched on the — actually the most important thing to believe in on the belief scale is yourself and that’s where personal growth comes in. You really need to believe I can do this and I am doing this and — but to believe in your ability to go out and make this happen and part of — and there’s so many components to that to try to squeeze into the time. For example, one of the things that really developed my belief in network marketing and in myself and in the sharing and in the business is this idea: That it’s not my job to — it’s not my job to literally get the Isagenix product into people’s mouth. It’s not like I’d go out and I’m offering someone here, “Drink this.” It’s not like that. I’m actually going out there to just expose people to the idea and allow them to make a choice and in that view, no is as good as a yes. When we go out to share, we look at it as we’re just collecting choices that people are making because really it is really literally true that a no is as good an answer as a yes and I’ve gotten into so much trouble in other areas of my life, you know, where let’s say I pursue — before I met my beautiful, perfect wife Arianna, I was out there in the dating world and I would mistake that if someone would say maybe that that was the same as yes and nothing could be further from the truth. I didn’t realize how valuable it was if I expressed someone my interest and they say, “No, I’m not interested,” well, it’s smart to be sure but think of the trouble it’s saving me. I mean that’s one of those things like my parents, if they had only done that, I probably wouldn’t exist today because they clearly weren’t cut out from each other but, you know, they went on the basis of “maybe” and I guess I have them to thank for that. But that is — that’s — that’s the difference between a yes and a maybe. So believe in yourself, believe in network marketing, believe in the company and its leadership. All you have to do is to go to one celebration to get — and then when I first went to a celebration it was only because Arianna invited me to go Las Vegas with her and I said, “Sure I’ll go to Vegas. I’ll drop you off and I’ll go have fun for three days.” But when walked into the Isagenix celebration room to find a nice seat for her and then with the intention of going off and goofing around in Las Vegas, I was so impressed with the room I stayed and then as soon as the Coovers came out, I was so impressed.

>> I consider myself a very good judge of character and I think I can tell when someone of less desirable character is in front of me and I thought, “Wait, these people are the milk of human kindness so I gotta stick around,” and I stayed for the whole celebration. What else? There’s belief in the health and wellness arena as a viable business area but let me let you get to those other specifics, Arianna.

>> Okay, great. Well, I’d like to take the moment now. Everybody can grab something to write on and then I’m gonna give you something I think that is pretty critical to a basic idea how do you share a business opportunity with somebody. We all pretty — are much aware there is a wonderful way of sharing your product, you know, experience. It, basically, is you share with people what your maybe pound loss was. Most people have weight loss experiences. So you’ll share how much you lost and any other additional experience you have that you like, like sleeping better, like more energized, like more mentally alert and pretty much, everybody has that experience. So that’s why a lot of people, I think, lead with the Cleanse, with the product. What we’re creating now with our team and I just developed this the other day with my team members, you know, get together with your team members and you know, have some pow-wows, some mental pow-wows. So what we’re gonna do here now is create a business story and this is just one structure I discovered. As I probably use it over and over again, it might morph or evolve but this is what I’m gonna share with you. There are basically three parts, I believe, to a business story, creating one for yourself just like you would with your product story. You wanna create a business story.

The only catch is most people don’t have like, “Well, I’m a millionaire now or I’m in my 6 figures now.” Most people don’t have that and that stops them. That’s, I think, why people don’t lead with the business by and large. So this is gonna help you create for yourself a story that you can lead with the business no matter where you are in building your Isagenix business. First thing is you’re gonna be in — any kind of a situation, people might ask you so what do you do or you got to share what you do. Say you go to, you know, a chamber meeting or you’re with a group of people and it naturally comes up, “Well, what do you do?” I created this sentence and you can change it and put it into your own words but I say, “I show people how to use the vehicle of a multimillion dollar health and wellness company to” — and then put a little colon there and create for yourself how you wanna say this. There’s several ways. You can say build, to help people build their financial freedom, generate financial freedom, create financial independence, and you can come up with your own languaging. But basically, the first thing I say is, “I show people how to use the vehicle of a multimillion dollar health and wellness company to create financial independence,” period. Then I go, “So that they can have time to” — and then there’s another colon there because you’re gonna give yourself some choices. What is it that you wanna create people to have time to do?

Well, I have a couple of ideas. One could be to pursue their dreams or passion, to live their dreams or passions, realize. So there’s a nice languaging. Create the words that you are comfortable with. So when you say, well, when someone asks you, “So what do you do?” I say, “I show people how to use the vehicle of a multimillion dollar health and wellness company so that they can have time to pursue their dream,” and then you stop and you let people just live with that idea, just like you do when you share with them, “I dropped 18 pounds and 23 inches.” The next part, part B is you might get from somebody the question, “Well, what kind of a company is that?” Like they’re intrigue, right? And that’s a critical thing. You don’t wanna proceed and share anything with people unless there are requests for it. This way, you sound salesy, you sound like you’re pushy and I have totally found there are enough human beings in the six billion people in planet that you can find someone who at least will ask you, “What kind of company is that?” Curiosity, right?

>> And that’s where no is as good as a yes. I mean you’re not gonna get a no or a yes at that point but certainly, a lot of people are gonna look at you and go, “That’s interesting.” And some people are gonna look at you and say, “Oh, that’s nice,” and turn and walk away, and that’s — that’s why this is not sales. That’s why I can, with confidence, tell people that I do this and they say, “Oh well, I couldn’t do this ’cause I’m no good at sales.” Well, there’s no selling involved. There’s just — there’s just sharing and if people are interested, great, and if they’re not, that’s great too.

>> Right. In fact, no, if you think about it, it’s just not now, not now. So don’t hear the word no, hear “not now” and then ask permission. “Can I touch base with you in a few months? Would it be okay if I called you, you know at the end of summer.” And more than what-not, people will say, “Yeah, that’d be fine.” They’re up for that because you always want to make request. That’s another part, I think, of great leadership skills and it’s especially critical when you’re talking business. So someone’s asked you, now they proceeded in the conversation, “So what kind of a company is that?” And the first thing I’ll say is, “It’s a health and wellness company.” And then now bring your product experience story into the conversation because this is what you’re led up by. “Well, it’s health and wellness company and you know what? I dropped 18 pounds and 23 inches on their programs. I have more energy now than I was in 20’s.” And sometimes depending on who you want talking to, I’d throw in a little thing and I said, “And you know what? My husband bought me my first bikini last year.” And it’s true. He did. He bought me two bikinis and I wear them [laughter]. And then you can go right into what your business building story is and this is where we wanna get creative. For us, it’s a little bit easier for me to share that I’m most excited though about having retired, my husband, after just a year of building my business, we’re now making a 6 figure income and then you basically stop. But if you don’t have that, you know, that breakthrough in your organization, if you’re not at that level yet, there are so many wonderful things you can share. You can say this. “So it’s a health and wellness company and I dropped this weight but the most exciting part is I am being mentored by a few millionaires in the company who are going to show me how to create financial freedom with Isagenix.” And it’s just your being-ness, about your excitement, your inspiration. It doesn’t really matter what we say by the way ’cause you know what? You walk away and what do — what do people really remember? I think they remember like 10 percent of what we say. But it’s who you are being that people are left with. People are mostly left with emotional state. Go to a movie, read a book, what are you left with? Not the actual words but you’re left with what you felt after reading and seeing.

>> And just as a foot note, another reason that personal growth is so important here because it almost literally is when you’re sharing about the business or the product that it almost — it’s literally true and I think — I meant to say it’s true that it’s more important who you’re being than what you’re saying.

>> And then two other suggestions. You can say, “But the thing I’m most excited about is I’m on track to retire from my job in the next 5 years.” My J-O-B, you can even call it ’cause when you say J-O-B, people really get like what that is. Or one another idea is, “I’m on track to creating a 6-figure income and I’m so excited about my future.” So that is, I think, the most critical thing. Create your business story which is very similar to your product story and fold the two in so you can stay connected ’cause all of us are connected to the product. We’ve all had great product experiences. That’s why we step into the business. So then what do you do next? Find a business story. Now, it doesn’t even have to be your own. It can be your upline’s business story. Find it so and allow yourself to be inspired by that and that then will create for you a winning conversation whenever you have the opportunity to get out there and share with people about Isagenix as a business opportunity.

>> And in this era particularly — and I’m gonna make a reference to the state of the economy very carefully because I really do believe that it’s more state of mind than anything else because we’re so used to the media informing us about the state of the world. But there’s a certain — there’s a certain trust factor that comes in there that isn’t — isn’t exactly well-deserved ’cause if there were no media, if there were no television news and newspapers and magazines, would we know what was happening with the economy? What would be the signs right around us? Well, sure there’s someone who’s getting repossessed of their home but I think that to some degree we’re just like parroting what the news says and — but even if it is true, it’s an opportunity for all those people that need work to go out there and share this with them.

>> I’m so passionate about that right now. And I think that that is just a message that is — that strings from one business call to the next on these Saturday morning’s calls because I think it’s something that everybody is so passionate about. But I love this. Now, now let’s just talk about the very last and final question is, what are your plans for the future, what is gonna be taking place with Jay and Arianna?

>> Well, the short answer is to change the health of the world and get rich doing it.

[ Laughter ]

>> Yeah.

>> Hey I like that. That’s so short and sweet.

[ Laughter ]

>> That is nice.

>> I think it’s gonna be a little more — I think I’m gonna have to put a little more action into it myself to create that intention. And find your intention as a business builder. Start to check in with your leaders, get a mentor, and for me what I’m gonna be doing is just those things. There is — there really isn’t a lot of things you need to invent for yourself just personally, find the things that language wise you feel comfortable with it and natural with. But there are so many systems out that other teams are doing. Find the one — do some research, find the one that you enjoy. That’s what we did. I’m telling you my team is going to everybody and using little bits and pieces. And I know that as I continue to get to be a better leader sharing about the business, my focus will probably evolve. I’m very excited now because mostly what I do is I focus on sharing about the business. And there is a statistic and I want everyone to just be left with. Everyone wants to be healthy but a lot of people don’t do that much to make a difference or they won’t stay committed to something. But everybody wants money and they are very much willing. 95 percent of the people when you talk to them, they’d be happy to do something to change their –

>> Their financial health.

>> Yes. So you’ll find people that you might not find with the health and wellness that wanted to make a difference with their businesses. So I’m gonna just keep getting out there and watching how is it that I am being to see who I’m attracting because you know, put down, put down 10 characteristics of a leader that you wanna, you know, find someone you’d pay 100,000 dollars to. This is what Kurt Metz [phonetic] taught us in the beginning, you know. Put 10 characteristics down and you know, find out who do you want to pay 100,000 dollars to, find those leaders. And really I think for us we are just going to continue to get out there, share with people, build new people in our business, take the associates that wanna build their business, put our arms, lock our arms with each other, and show people how they can have a dream to realize. That’s what we’re gonna be up to.

>> Yehey, well it sounds like a plan, Stan. I really appreciate everything that you guys have shared. I mean from, you know, finding a mentor, you know, people that you are attracted to with their style. And then of course you talked a lot about developing leadership skills within others, and not only sharing your product story but the transition of sharing your — going, leading with the business like what do you do, you know, and really helping to arm people that are listening in this morning with things to say like what do I say. And then of course you’re focused on your belief within, you know, within the industry, the company, the products, the pay plan, yourself, and all of the other things. And any last and final thoughts that you guys wanna share before closing?

>> One real quickie is that before Isagenix, I was the entrepreneur in our family. And I started a number of businesses, I’ve incorporated and dissolved several times, and of course it was a huge surprise to me when my wife turns out to be the king of entrepreneurs around — around me, having developed Isagenix. And I brought some of the entrepreneurial spirit into our business and what I mean by that is that in my background as a businessman, I’m used to having to raise some money and put money into the business and actually have the business run not at a profit before it runs at a profit. There is no doubt that out there in a business, in a serious business world, most people know that you have to put a lot of money into a business. Now, it isn’t the case with Isagenix. It’s just 39 dollars to get started. At the same time, I love those opportunities when I can put money into our business. For example we’ve got lots of product here on hand like we’ve got 30 days that are ready to go. So as we meet someone and they say “I’d like to start today” well, we can arrange that. And also when you were referring to, when we stared actually building the business team, are you referring Arianna to the mastering momentum program we started?

>> Yes.

>> Well what we did with that was we got with Rocky and we got a hold of a meeting room down in San Diego. We rented a meeting room, we had everybody go down there, we have them set aside a weekend, and then we did our own training. We wrote and created a training for the weekend and everyone knew they had to put up, they have to put themselves up in a hotel and they — but the training we offered for free. So it’s kind of like we did our own mini ICU based on just our experiences and what did we know what works, what doesn’t. And it was costly, yeah, but and it was one of the things that looked like a mini entrepreneurial experience where we had to put up the money to rent the room and a bunch of materials, and it was free for all these people on our teams, but they came out, revved up, and in 90 days they were really on fire. So it paid off and that’s a little bit of an example of old style, old school entrepreneurism where we had to put, lay out a little money and there was a risk involved. And I think one of the fun things is to not be afraid to take a risk down there.

>> And my last thought is each and every one of you listening and those who are gonna listen later, you have this in you. You have the ability to create financial freedom for yourself and for those you love and for your communities and then beyond your communities, people that you don’t even know now that you’ll become friends with because I do know that creating the freedom that we have financially has created also a great deal of relatedness with the people on our team. And I — there are so many bonuses, there are so many side benefits to Isagenix as a business, that if you can give yourself the belief that you can do this, just turn around, look for the support, remember don’t do these things solo, guys. But step in, lock arms, and you will be able to do this. Every single person has it in them.

>> Don’t tell me that everyone on this call hasn’t had that same experience that I’ve had. At some point you’re in ICU or you’re at the celebration and you say to yourself, you know what, I can, if they can do this, I can do this.

>> [Laughter] Wow! Well you know, it is, I love your passion and your excitement. You guys are just a ton of fun to have on. And I appreciate everything that you guys have shared this morning, the little things, all of the fine details of really how to take it to the next level and we appreciate your time and your energy. And I can’t wait to see you and another thing that you really help to instill in everybody is to get to events. So everybody listening in, get yourselves registered for an Isagenix event and certainly register yourself for the annual event in Anaheim. And Jay and Arianna, I can’t wait to see you guys again. It’s gonna be a lot of fun.

>> It will great and it is such a pleasure for us to have this opportunity because really the biggest gift that you can give someone is the opportunity to make a difference in any way for anyone.

>> Thank you Kiersty.

>> Yeah.

>> You are so welcome and I know that this call is going to impact a lot of lives. It’s been recorded guys and it’s gonna be posted in your back office and your online library probably on Monday. So anybody –

>> It’s one of those things like — it’s one of those things like an embarrassing photo on the internet. It’s there forever.

[ Laughter ]

>> Oh my gosh, I love it. No I don’t think so. You guys, you know, it’s funny how we always critic ourselves pretty hard. You guys are a lot of fun and you’ve been amazing this morning. I do wanna encourage everybody that any of your team members that missed this call, direct them to their back office. And also too if you are not receiving the eNews that gets blasted out to everybody’s inboxes every Tuesday, then go to isagenixsubscriptions.com and get yourself registered or enroll into the eNews, email that comes to you because that’s loaded with all kinds of information to keep you up to date as well as the conference call schedules so you know who’s coming up next. All right, thank you again Jay and Arianna for being with us this morning. We appreciate you and again looking forward to seeing you guys again.

>> Thank you, the pleasure was ours.

>> We really appreciate you.

>> Thank you and thanks everybody for being with us in listening in. Have a wonderful rest of the weekend and again Happy Easter weekend everybody.

>> Bye-bye.

>> This program is for educational purposes only. The opinions expressed by the participants are solely their own and do not necessarily reflect those of Isagenix International. These statements have not been evaluated by the Food and Drug Administration. Isagenix products are not intended to diagnose, treat, cure or prevent any disease. Weight loss results may vary. Always consult your physician or healthcare professional before starting this or any other wellness or fitness program. Income examples reflect the results achieved by Isagenix associates across a wide spectrum. These are examples and not necessarily typical or average, nor do they represent a guarantee of your personal results. As with any business opportunity, success depends largely on an individual associate skills, motivation, and effort. For average financial performance data, see the independent associate earning statement at IsagenixEarnings.com.>>

 


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Kjersti Coté Kjersti Coté International Conference Call Coordinator and Host

Kjersti Coté (pronounced KEER-stee KOH-tee) is the daughter of Isagenix Founder and Master Formulator, John Anderson. She has been an Isagenix member since the company began in March 2002.

In addition to coordinating and hosting our weekly conference calls, Kjersti is an author and wellness & cleansing coach.

Kjersti resides in Northwest Montana with her husband Jeff and their 3 beautiful children, Alexa, Tyler and Zachary.

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