Ionix® Supreme and Its Incredible Properties

Trainer: Master Formulator and Founder John Anderson

Our Founder and Master Formulator John Anderson created Ionix® Supreme in 2004, bringing the world one of the most powerful mineral drinks. Listen in as John shares all of the special and unique features of this incredible supplement and why everyone should incorporate their 1 ounce shot into their daily routine.

>> Alright. Well, good evening everyone and welcome to our Thursday night product training with Isagenix International. It is April 16th, 2009. It is a pleasure to have you all with us. I know that there’s a lot of you joining us, hopping in on the line, getting ready to listen to one of your favorites and that would be John Anderson, our founder of Isagenix, formulator of our amazing products, and of course, my dad. I’m always just thrilled to have you on the line, dad, every single time that you join me and I know that as everybody is listening in, tonight’s call is all about the Ionix Supreme and what an amazing, amazing supplement this product is and all of the benefits.

So that’s what we’re gonna go through tonight as John Anderson, the creator of this beautiful formula goes all through all of the ingredients. I think you’re really going to get, you know, a big picture of what this product can do for you and really how does it rate all of the juices in the entire industry, supplemental industry. So with that, I’d love to introduce my dad, John Anderson. He is a master formulator. He’s been formulating nutritional supplements since 1980. He’s formulated well over 2,500 different nutritional products and weight loss products for many, many different companies not only throughout North America but around the globe and he has had the wonderful opportunity to have worked with universities, scientists and chemists. And throughout the years within his career, he has really mastered what it takes to put together a formula where all of the ingredients worked together, they work synergistically together and obviously providing amazing results for people when they consume it.

And as all of you on the line know, that’s exactly what’s happening with every single one of the products that we have here within Isagenix and the results that they’re delivering for people is just–it’s simply amazing. So we are so grateful for you dad and all that you’ve done. It’s been 7 years now since you’ve started Isagenix and I hear all the time people saying, “Tell your dad thank you for coming out of retirement to give us this amazing gift.” So with that being said, it’s a pleasure having you on the line. Good evening and welcome to the call.

>> Pleasure to be on. I made it on tonight and I’m very excited. You know, Ionix Supreme is one of my favorite products. It’s a product that’s helped many, many thousands of people, has a lot of health benefits and thank you for the great introduction and we don’t want this call to last, you know, two or three hours. I have been known to put people to sleep so I’m gonna give you some brief and/or elaborate, you know, answers to some of the questions and so forth and hopefully we can give some very good information. But keep in mind everything you hear on this call tonight is for your ears, for educational purposes to help you understand exactly how and why some of the raw materials and ingredients have made it into this special formula and it’s not always so great to get too technical.

It’s better to have brief and sound byte information that you can go out and share with the people and explain how they can also benefit from this great product. So Kjersti, having said that, I’m gonna turn the time back to you and we can get started.

>> Okay. Well, you said the Ionix Supreme is one of your favorite products. It is mine as well and why don’t you take everybody back. I believe this product–I think it was created in 2004 and we launched it in ‘04. But what inspired you to create this amazing formula?

>> Well first of all–excuse me, Isagenix started out with the original 9-day Cleanse and that was the first system that was put together and it had a purpose. It had a purpose in cleansing the body while supporting the body with nutrition. It helped in the reduction of, you know, excess weight in the body and it served many, many different benefits for many thousands of people.

And after that product was launched, you know, I realized there are some very important other ingredients that would be of great benefit especially for professional athletes, for people that needed and wanted more energy, that wanted to feel better; tonics, you know, containing adaptogenic type herbs and so forth to help normalize the body and that original 9-day system or 30-day Cleanse and so forth does not contain some of the ingredients that Ionix Supreme does contain. So this is more of a tonic. It’s more of a health and nutritional energy product that helps the body to deal with many things including stress, you know, everyday lack of energy and so forth. So it really has a different purpose than actual cleansing and weight reduction.

>> Yeah, it’s amazing. I love the fact that it does all of that and then I know you’ve talked about the cleansing aspects of the Ionix Supreme and I think that that’s just [whistles] boy, the Cleanse for Life and then, you know, the Ionix Supreme mix, what a power punch. But let’s talk about how the Ionix compares to all of the other juices out there. You know, Jimmy Smith jokes around about how, you know, it’s almost becoming net juice marketing rather than network marketing. [Laughter] And there’s a lot of companies that have found their fame based on, you know, two to four ounces of H-juice and so, in your opinion, you know, how does Ionix rates against all of those other juices?

>> Well first of all, Ionix Supreme is not just, you know, a fruit juice extract. Although it does contain some fruits in it, it’s really not considered a fruit juice, let’s say goji juice or you know, noni and so forth, really just take a fruit, they some other ingredients and so forth and you get the benefit from that particular fruit, there maybe some other additives and so forth that are added in. So this is in a completely different class, it has a different purpose, and it’s not just a fruit juice extract. So it’s really in a different category.

>> It sure is and you know, dad, I’ve taken a look at some of the other juices and while they have great properties to them, it amazes me. I was counting today on how many individual ingredients, just the actual raw ingredients in the Ionix Supreme and it’s something like, you know, almost 30, maybe even over 30 different–or no, actually almost 40 different individual ingredients and I know each raw ingredient carries, you know, hundreds of phytochemical nutrients. So it’s amazing to me to see the blend here and what we’re getting. And with that being said, first of all why don’t you share with everybody–tell us why you chose to sweeten the Ionix Supreme with the blackstrap molasses and with the Stevia.

>> Actually, those are important ingredients that serve a purpose. Blackstrap molasses actually was not put in there as a sweetener although it does assist, you know, and helping the taste. Actually, blackstrap molasses is the unrefined, more of the sludge of molasses. It contains most of the nutrients from molasses itself. Nothing has been refined out of it and hence that supplies many, many, many different mineral and trace minerals and also rare earth elements, you know, that have been growing up through the ground, up through the roots, you know, into the tree, and into the saps, and creating the molasses. So you’re getting a very, very mineral rich extract that you wouldn’t normally find all of those mineral and trace minerals in a refined type of the molasses.

>> Stevia, yes, yeah, it’s a very good herb. It does serve a purpose in many different body functions but typically it is used as a sweetener in a lot of different types of supplements although actually it is not approved as a sweetener. It’s in there as a beneficial herb and botanical, not as a sweetener.

>> Wow, that’s interesting. That’s good to know. And let’s get into the vitamins and the zinc before we actually tackle the proprietary blends. There’s a couple of other ingredients on that supplemental facts and that would be all of the B vitamins that are in this. You know, what are–there’s people on the line that probably don’t know some of the benefits of those B vitamins.

>> Well, you know, there’s a group of B vitamins. There’s a family of B vitamins that includes vitamins B1, 2, 6, 12, niacin is in the B family, folic acid is in the B family, and they all have very important functions in the body and they’re necessary as part of daily nutrition and you can actually have deficiency diseases brought up, you know, from the lack of certain vitamins. Now the purpose for putting the B vitamin complex in the program, in this product is the fact that it does serve in helping regulate stress in the body, energy dealing with a lot of many different phytochemical nutrients that are dependent on B vitamins in the body. So it does have a purpose in supplying energy as well as warding off deficiency disease in the body.

>> Now, tell us about zinc. This is–zinc is kind of known as the supplement that take upon, you know, catching a cold or something. I’ve noticed that in the grocery stores. So what’s the benefit of zinc?

>> Well, I knew there were gonna be a lot of athletes that would consume this product and in the past I’ve manufactured products for NFL teams, NBA basketball teams and so forth, and there are a lot of the impact sports that do cause a lot of damage, you know, with the body, especially, you know, in playing NFL football, you know these guys are gladiators that go out on the field and they do get battered up and having, you know, past experience with, you know, making custom nutritional formulas for some of the professional athletes, I knew that they would need additional and extra zinc to help in the healing process and speed up healing, you know, with, you know, bruises, abrasions, you know, these impact sports that they come in contact with. So it’s an extremely important mineral that does help in that healing process very necessarily and although there is, in fact, a lot of zinc on this earth, I think the earth’s surface, you know, if you do kind of a world wise analysis, there’s probably about 700 parts per million, I believe that’s correct. No, you better not quote me on that. About 700 parts per million of zinc in the earth’s crust. So it is an abundant mineral. It’s very easily assimilated in the body but it does, in fact, you know, speed up and help in the healing process. Very, very important mineral.

>> Nice, nice. Well, I wanna take you into the proprietary blend of all of these fantastic herbs and fruits and extracts that are going on in there and you can enlighten everybody on a little bit of what they do in the body and the first one on that list is Wolfberry. Tell us about this.

>> Well, Wolfberry has many, many different functions. A lot of people notice goji berry, same thing. Wolfberry is a goji berry, a very colorful little berry. There’s so many different things that I could say about this. It actually–it fights inflammations. That’s extremely good, you know, when you’re trying to feel good, you want more energy, you wanna get out and get more active, you don’t wanna the inflammation and so forth, and there are a lot of problems with foods and food allergies causing inflammation. So any time we can put an anti-inflammatory in there, that’ll help, you know, reduce symptoms and so forth to many people feel better. Also, it does fight bacteria and fungi. That’s very, very important, you know, to maintain health. But Wolfberry has extremely good energy factors and benefits. In fact, athletes from many, many hundreds of years ago, they had to perform and go out and run. You know, hunters and gatherers and so forth would go out and actually pick the Wolfberries. Normally they would be dried, they would be carried in a little pouch on their side and they would eat these berries, you know, to supply energy so they would have that burst of energy when they were out trying to, you know, hunt for their foods for the day and so forth. So it’s been used for many, many, many hundreds and thousands of years. It’s extremely abundant in China. It’s been used by the Chinese. In fact, I’ve heard in the past in the Olympics, the World Olympics, the Chinese swimming team and different athlete organizations actually use that and put it as part of their culinary diet to increase their energy. Very, very good berry.

>> Ooh, that is good and you know what? Being number 1 on that proprietary list, I think it’s something for all of us to be very proud of. It’s a wonderful, wonderful little berry. The next one is this Sorrel flower buds extract. What is this?

>> Sorrel, a lot of people don’t know what Sorrel is or they’ve never heard of the word Sorrel flower. It’s actually in the hibiscus family. it’s extremely good as a tonic. It’s been used as a tea for many, many thousands of years and it really does help in healing, energy. There are a lot of benefits. In fact, in the Caribbean islands, the Sorrel flower grows quite abundantly. It’s harvested there. You know, it’s extremely good and natural. There have been no pesticides or herbicides sprayed. So by purchasing Sorrel flower buds, the actual flower, the dried flower from areas like that, you’re ensured that you’re getting a completely organic flower. We extract that. It turns into a very, very kind of a dark reddish purple that actually gives that color to the Ionix Supreme and it’s been used–in fact, if you go into some of the island little grocery stores and so forth, they will have Sorrel. Normally it’s used and fermented and believe it or [laughter] not, mixed with rum. It’s kind of the hot tottie for, you know, colds, flu, and so forth but it gives you a lot of energy and so forth. And you know, one of the things they use it on the islands for actually is a tonic, you know, to kind of stimulate sex drive also although [simultaneous talking] that’s not the reason we put that in here. We put it [laughter] in there for energy and its healing benefits.

>> Well, you know, having the extra little boost of libido, you know, the libido juice in here, it’s okay. I know that Dr. Harper’s joked about the Ionix Supreme being nicknamed the “Triple X Formula” which, you know, doesn’t mean people are gonna go crazy but I think it’s a wonderful thing to have some of these herbs in here, really benefit that. Now dad, the next one is the Velvet Bean extract.

>> Yup. Actually that’s known as Mucuna and it’s extremely good extract. We use very pure, organically grown extracts. They are the absolute top quality of all. Believe it or not, Mucuna yields extremely good energy. Now, all of the ingredients are based on health healing, sports nutrition, energy, you know, to make you not only feel better with the absence–I need to say this, with the absence of caffeine and stimulants. You know, a lot of the old products on the market had ephedrine, you know, Malarone, remember ephedrine, ephedrine HCl?

>> Oh, yeah, yup.

>> It gives you great energy and so forth, but it was, you know, it was a false stimulated high. We have no stimulants whatsoever in Ionix Supreme. These are all naturally occurring. So this formula is extremely good for people. Let’s say you’re a housewife and you want the energy to get out, take the kids to school, take them to baseball practice, clean the house, cook dinner, cook breakfast, you’re on the go with your professional sports or you know, amateur sports and so forth, there are so many uses for this but it helps–the Mucuna actually helps in optimal performance but also it’s extremely good as a neurotransmitter and that helps the body to connect and communicate, you know, with all of the cells and so forth.

>> So it’s really good. There’s a lot of phytochemical nutrients in it that make it very beneficial.

>> Wow, what an amazing ingredient. Now the next one is methylsulfonylmethane and that has 21 letters in case anyone’s curious. It’s also known as MSM which is not MSG. Believe it or not, we’ve been asked that. MSM, tell us what MSM is all about.

>> Yeah. Well, do not mistake this with MSG. That’s monosodium glutamate, you know, which actually is a flavor enhancer and if you ever had Chinese foods sometimes they’ll put MSG in the food to enhance the flavoring and taste then afterwards you get a real dry throat, your mouth and your tongue swells up and you know, many, many reactions. This is not MSG, it is MSM which actually is a sulfur and sulfur is an extremely good mineral. It’s on the periodic chart of the elements and it’s naturally occurring. It’s mostly always found in sports or bone-type formulas. You’ll see glucosamine always or most always containing MSM which is a sulfur that actually helps in the prevention of osteoporosis and so forth. MSM is extremely good for bone. They’re, again–you know, this has to do with a lot of activity, you know, both professional and amateur sports and so forth, impact sports. So MSM is very important. That form of sulfur is extremely good for bone and also it’s very good for women in the prevention of osteoporosis.

>> Yeah.

>> Also [simultaneous talking] also is an extremely good benefit. By taking MSM, it’ll actually reduce the symptoms of, you know, that achy swelling, you know, and so forth, you know, associated with so much pain related problems with osteoarthritis. So it’s really good. It’s very good in the product.

>> Wow! Alright. Well now the next one is Siberian Golden Root extract. Is this the same as Siberian ginseng or is this something totally different?

>> Actually, this is an adaptogen–this is in the family. It’s actually called Rhodiola, Rhodiola rosea and that’s a root extract. It’s an adaptogen and this has been studied, you know, a lot. In fact, in talking to Jim Coover about this quite a few years ago, he actually traveled to–him and another business associate friend of his traveled through Russia, interviewed scientists, Russian scientists and talked to ‘em about different adaptogens doing what they actually do in the body. They adapt–the adaptogens help normalize body functions. So if you have a tendency to have low blood pressure, it helps you to normalize your blood pressure, normalize your blood sugars, helps your organs to function, you know, the way they properly should, you know, with a balance, you know, which also assimilates the proper regulation of hormones and different excreted fluids that are utilized in the body. So by having adaptogens in the body, your body functions on a normal–a more normal basis. Fantastic herb.

>> Nice, nice, and I know that there’s some other adaptogenic herbs in this formula that I know you’ll be talking about here in a couple of minutes. But let’s talk about the Georgian Snow Rose leaves and stem extracts.

>> That’s also an adaptogen. It’s Rhododendron and actually that–most of the early studies, believe it or not, were performed and are still currently being performed by Russian scientists, Russian athletes, you know, Russian medical doctors and so forth. These adaptogens now are extremely well revered and fairly common in most of the countries all over the world because of their adaptogenic effects and there again, when the body’s functioning you feel better, you perform better, and you’ll live longer.

>> Yeah, no kidding. And now the next one, dad, number 10 down on that list is Ashwagandha root extract. Now I’ve heard a lot about this. This is an amazing root.

>> I had known about Ashwagandha for many, many, many years talking to, you know, watchers of Ayurveda, Indian doctors, you know and they’ve been born and raised and trained in India. I’ve traveled to India. You know, I’ve talked to–actually on one trip in one location, in Bangalore, India I’ve spent two weeks actually working with in picking and grain and making notes and so forth, gathering technical data and information on three or four different botanicals, and the Shilajit and Ashwagandha actually was one of them. Something interesting but everyone of those Indian Ph.D.’s said about Ashwagandha. They said, well, when consuming Ashwagandha, we always in India consume Amla. Amla, Ashwagandha and Nepali Shilajit, it actually makes up a very powerful tonic and medicine that they call the “Destroyer of Weakness” and that’s how Nepali Shilajit actually got its name but it being an adaptogen, helps the normalize and function. But also, it has enhancing effects when taken with other Indian herbs and so forth, and it’s just been proven to be so powerful they take that, they give it to, you know, their patients in the hospitals and so forth. I can’t say enough about it. It’s just really the most fantastic adaptogen on this earth.

>> Wow! Yeah, you know what? And you said something, the Nepali Shilajit and the Amla, they’re both–all three of them are in here and I know you’re gonna be talking about those in just a couple of minutes. But let me ask you about Schizandra berry extract. What’s this berry all about?

>> Again, you know, I wanted to put the whole spectrum and family of adaptogens in this product because the most important thing, when you’re trying to achieve good health and good performance, you know and optimal energy, you want the body normalized. You want your temperature regulated. You want, you know, at the altitude you’re functioning whether it’s, you know, at sea level, you know, or 6,000 feet in Denver, Colorado, you want your blood pressure normalized. You want your organs to function. So again, Schizandra is an extremely powerful adaptogen and does perform and also, each one of these adaptogens have different characteristics of phytochemical nutrients, sometimes over 50 different ones that perform different functions and nutritional benefits and effects with many different organs in the body.

>> That’s so wonderful, I love that. Now the next one is Puncture Vine fruit extract.

>> [Laughter] Tribulus, that’s a good name, Puncture Vine ’cause it will–you can’t step on these with bare feet. There again it’s an–Tribulus has been used for many, many, many years, hundreds of years. I’ve read a lot about it. It does help in strength, energy, performance, actual brute physical strength. Now something to keep in mind, there are a lot of products, you know, that have these libido enhancing kind of, you know, type formulas. You’re gonna see Tribulus in those formulas because of its performance with regulating blood flow and different things. That’s why in fact there’s several ingredients in this product that I really don’t recommend to, you know, young–you know especially young children, you know, that even up in the teens, this product really should be taken seriously and only given to, you know, a little bit older adults, you know maybe, you know, after their teens, maybe 19, 20 years old. You don’t wanna give this to a child and increase their libido. You don’t send a 12-year-old boy, you know, off to school after 2 shots of Ionix that wouldn’t be disastrous.

[ Laughter ]

>> Oh, my goodness. That’s so funny. Well yes, and you know I know I said this before but people ask. I’ve watched people give the Ionix to children and, you know, they would say, “Well, do you?” And I said, “Absolutely not.” And I said and I happen to know the creator, I said, “If he felt that his grandchildren could sneak like a quarter of an ounce, he would tell me.” I said, “But no, my kids don’t even know what it taste like.” So yeah definitely, you know, 18 years of age or older for this one for sure huh, dad?

>> Well as–

>> Okay. Oh, go ahead.

[ Inaudible Remark ]

>> Yeah.

[ Inaudible Remark ]

>> Alright now, the next one on the list is Maca Root Extracts and I’ve heard this is just a phenomenal root.

>> Actually I just read something the other day, Maca contains over 55 proven and found naturally occurring beneficial phytochemical nutrients. Phytochemical nutrients play such an important role in all kinds of different enzymatic and digestion functions, excretion of hormones and so forth. But in fact, speaking of hormones, this actually triggers and is associated with, you know, hormonal function and so forth. It’s actually a hormone precursor. It gives you tremendous energy. It helps as that hormonal precursor for it helps in the performance, you know, of hormones and so forth. That’s extremely important because, you know, with hormones off balance, you know, all of the, you know, unfortunate sad–different side effects and what it can cause. So by regulating the hormonal function and adding these precursors along with energy, you get great benefit from it, very, very good herb.

>> Now the next one, the Nepali Shilajit extract, this is something that I am just–I love this one ingredient and you travel to India and in discovering what this actually was, I know that you pioneered it into the United States putting it in to the Ionix Supreme, you know, within your product line. Of course, I know you discovered it prior to Isagenix being founded, but tell everybody about these amazing nutrients.

>> Well, when I actually–when I first heard, I had vaguely heard a little bit about it but there wasn’t a lot of information available that, you know, quite a number of years ago, but it was kinda out of sight, out of mind. And after 1998 having been bit by a brown recluse, I had organ damage, I was in the hospital for a month and a half. I had 9 surgeries on my foot. I was a mess. Kjersti, when I say I was a mess, I was on my deathbed. They wanted to amputate my foot. Two doctors came in with a clipboard and wanted me to sign a release and roll me into the operating room then cut my right foot off. I wouldn’t let them. So, you know, I was very devastated at that time. This affected my eyesight. I went blind in my left eye. I had organ damage. It caused kidney problems, major kidney damage with me. You know, I was a complete mess. So I really had to slow down. I had to take care of my health and I was really searching for things that would help in regulating blood sugar because I had an extremely what, you know, large flare-up problem with the pancreas and diabetes right after that and my blood sugar went out of control. In fact, my blood sugar went up over 900.

I was in the hospital in the emergency room. You know, this was months after the spider bite and I was a complete mess. So it caused the onset of, you know, many, many different problems including eyesight. I actually was in the Wisconsin. I believe it was in Wisconsin. There was an Indian PhD doctor who was a flavor specialist. I was doing a favor for a friend of mine and actually he traveled back with him working on a flavor for an actual protein, you know, a liquid protein and so forth and we went back to this gentleman’s company and he offered–his secretary offered me a Coca Cola and I said,

“That’s loaded with sugar, unfortunately I can’t drink that, I’m sorry, you know, I would just like water.”

Of course he heard this and he says, “Oh my friend, my friend you need this shilajit,” and he–you know, he had such a strong accent, I didn’t quite understand what he was saying but later I did find out that he meant shilajit.

I tracked it down, I found some companies, some laboratories doing a lot of research and actual extraction and bringing it out of the mountains of the Himalayas up in Nepal, you know, at very high altitudes and bringing it down and purifying it and making now Ayurveda medicines and so forth, and that’s where I really learned about it. And I traveled to India. I started taking and actually eating the raw shilajit, the stones of it, you know, which was–it was just kind of a hard, you know, dried form of this kind of a semi-viscous, very thick type material that oozes out of the cliffs of the Himalayas which is actually prehistoric or about 15 million–anywhere from 12 to 15 million-year-old vegetation plant life mineral rich with all kinds of phytochemical nutrients.

And as I started eating that being completely pitch black blind in my left eye, at the time I came back and traveled back to the US a month later, I could actually see daylight in my eye. So whatever was in the shilajit, you know, the vast number of minerals and later I found out, you know, on the trip that it had a miracle molecule called dibenzo-alpha-pyrone, that was extremely good for transporting nutrients into the body and then actually collecting heavy metals and expelling them out of the body.
So I learned a lot about shilajit. I’ve had a lot of personal, you know, health benefits from it but shilajit in Sanskrit, you know, in the old ancient world means destroyer of weakness, builder of strength, that it does give you strength, that makes you feel better. It supplies micronutrients, phytochemical nutrients, minerals, trace minerals that you wouldn’t normally get and is fermented–I call it fermented, but it’s probably not actually fermented, but in an ancient old pocket of nutrients that you would not normally find on this earth especially having them trapped in the Himalayas and then squeezed and oozing out, they go up as it dries on the cliffs from the rocks may collect that, bring it down and purify it and I think it’s so important that people take this. You don’t need a whole lot of it, you know, you don’t need capsules and large vast quantities. Small amounts of shilajit are extremely healing and very, very helpful.

>> Yeah. Okay, so the next ingredient on the list is bamboo stem extract. And we get a lot of questions on this as to why is there bamboo in the formula?

>> Well, actually it has a very important, plentiful mineral that’s on the periodic chart. It’s SiO2, it’s silica. It’s extremely good because this is geared again more as a sports and impact type formula. Bamboo actually can biologically transmute and be a useable mineral in the formation and the health of bones, tissue, ligaments all of your connective tissues and extremely, extremely good.

>> Yeah, I–that’s one of the frequently asked questions is bamboo, what is that? But it’s–what an amazing additive it is. Now, let’s talk about–I know that the trace mineral blend that we have, the Isalite trace mineral blends. Obviously that’s where your formulation career began back in 1980. I know you’ve talked about our wonderful 72 organic plant source minerals and trace minerals, but obviously now the question is being asked is it the Isalite trace mineral blend or is it the ionic, the super Ionic Alfalfa that we have in the Ionix Supreme.

>> Well, actually it’s Ionic Alfalfa and, you know, initially originally it was Isalite, that there has been some huge and great improvements with the way we’ve treated it, you know, extracted mineral, trace minerals, you know, on the rare earth elements that are on the periodic chart, and we’ve actually found a way to bond and blend them with organic alfalfa. Alfalfa being a plant that has roots spanning, you know, 40, 50, 60 feet long and also containing many rare root elements in them. By combining the two, it makes them more bioavailable. It gives you more mineral and trace minerals, it increases potency in the bioavailable–bioavailability, and it truly is the next wave of nutrition. So, important to consume mineral and trace minerals. Mineral and trace minerals make up 95 percent of all of your body’s functions. So it’s very, very important not just to look at vitamin supplementation, but you know even more so look at mineral supplementation.

>> Right, absolutely. And I know that you’ve talked in depth on the Ionic Alfalfa on the cleanse for life call that we did a few weeks back. So for those of you listening in, if you want more detail on that then definitely, you know, archive go, go through the call archives in your back office library and take advantage of the call that my father did on the Ionic Alfalfa as well as the Cleanse for Life. So okay, dad the Brahmi whole plant extract, what–tell us all about this?

>> Well, actually, yeah, it’s called Bacopa, extremely good. Bacopa is extremely good for helping the brain, brain health. There are many, many different functions for it that it does make you more alert. I believe, you know, personally taking Bacopa, I believe, you know, even the thought process, this memory retention and so forth has been greatly increased by it. So it really does make you sharp and alert.

>> Nice and we hear that all the time, people’s mental clarity improving. Now the next on the list is Harada fruit extract.

>> Actually before we get into that, can I just mention something else that came to mind?

>> Yes.

>> Bacopa, because of its brain effects and so forth, it’s actually been used in the treatment of epilepsy, you know different things, you know, that are, you know, malfunctions of the brain and you know extremely good. It also has oxidation reduction properties, extremely good. It helps, you know, let’s say the fat in the bloodstream, you know it helps in regulating the fat in the bloodstream and the oxidation and the damage that that can cause.

>> Wow, that’s impressive, just that one ingredient. So, you know, the Harada fruit extract, tell us about this.

>> There again, I won’t elaborate too much, strength, energy. Also it does help in assisting liver function also. Harada is great, very good enhancer.

>> Now the next one is a mouthful and that’s Eleutherococcus senticosus root extract [laughter], now that one.

>> Very good.

>> [Laughter] That was a long one as well.

>> Yeah, better known as Siberian Ginseng. It’s actually a plant, it’s a root. You know, it’s not related to a lot of the other ginsengs but nevertheless it does have, you know, extended energy benefits. It does give you energy and it reach and sustains energy.

>> Nice. Now the next one, I’ve been asked, you know, what is this? Is this like a naturally occurring substance and that’s alpha lipoic acid.

>> You know, actually alpha lipoic acid is an antioxidant. What is amazing about this? There are a lot of medical doctors that are really in love with alpha lipoic acid. In fact, many people including myself believe every single person on this earth should be taking alpha lipoic acid. It is an antioxidant but it is both fat and water soluble which means it’s going to get into every condition whether it be fat or water soluble in get into the cell membranes and it has the ability to trap free radicals in areas where regular, you know, other antioxidant benefits like, you know, ascorbic acid cannot reach. That’s a miracle. Also, you know, there are some other reasons, you know, it’s absolutely phenomenal in weight control, believe it or not, weight control, it’s very good. But it’s just one of those antioxidants thing you just don’t see both the soluble, you know, and a non-water soluble antioxidant function like that be able to get into areas of the body and protect it.

>> That is amazing. I never knew that about the alpha lipoic acid and of course that’s also in our antioxidant blend. There’s–as a matter of fact there are 25 milligrams of that in the antioxidant blend as well. So you’re really getting a super punch taking your antioxidant in your Ionix Supreme each and everyday. Now the next one is betaine HCI, what is this?

>> Excuse my cough. Absolutely it’s betaine HCL and it’s actually–and there is a digestive aid. You know, you have all the benefits of all of these fantastic botanicals and you know in blend although it’s in water, your body still has to assimilate, process it and be able to utilize it. Betaine, you know, is just in the digestion stimulation of it.

>> Wonderful and then of course the next one on the list is Amla berry extract and this quite a popular berry, isn’t it?

>> Well, there is and it’s very popular in the–in Ayurvedic medicine, and it’s almost always found with Ashwagandha. It’s extremely good. It helps normalize the body. It’s one of the most common herbs of choice in many, many different countries and it’s very plentiful in India and it’s taken by almost everyone over there because it is a tonic. It is a, you know, a general you know energy lift and boost and helps protect the body in many, many different ways, almost great.

>> Very good and then the next on the list is blueberry leaf extract.

>> Actually, believe it or not that helps in the regulation of blood sugar in the body. Very, very important because especially let’s say you’re gonna do a triathlon, you’re gonna go out jogging for 5 miles or you’re gonna go to the gym and go spinning. You want your blood sugar regulated and sustained at a level. You don’t want to have a severe blood sugar drop you know and there again, you don’t want to eat something and consume it, you know, and have a spike in your blood sugar. Blueberry leaves actually help that in the bloodstream. It’s very, very good.

>> I had no idea. You know I mean I knew the leaves of certain berry bushes were beneficial to the health. I’ve never heard of that one before. That’s very good. Now ginger root extract. This is, this is a big deal. I love ginger. I know you do too.

>> Well if you’ve ever been on a boat sea sick, you better take some ginger capsules ’cause it works. It helps in motion sickness. You know it helps you know in helping the brain function. It soothes the stomach. It helps–you know it helps in digestion. You know digesting all of these different botanicals in one heck of a concentrated form and you need something like this in the body. Also, it is very good for motion sickness.

>> That’s very good. Now the next one on the list, dad, is hibiscus flower extract.

>> And actually that’s in a similar species to the swirl flower, same type of benefits, a little bit more common.

>> You see a lot of hibiscus tea flower, you know flower bud tea. It’s very soothing to the system. It’s very you know general as an overall general tonic and it really helps assist in this, a very, very good herb–flower.

>> Now the next three are juice extracts: the kiwi fruit, blueberry, and watermelon. And I would assume that part of the role here with them is part of the flavoring of the Ionix?

>> Well yeah, but there are other benefits too. Kiwi fruit, you know, blueberry, watermelon they’re you know all extremely good. There are some antioxidant properties. Yes, it does add flavor but there are a lot of health benefit and it does yield energy. But also adds a little bit of you know natural sugars in order to come into play in there to help you know in that leveling of blood sugar also.

>> Excellent, and then I know there’s just, there’s a couple other ingredients on that list but there is one in particular that I would like for you to wrap it up with tonight and that would be the quartz crystal mineral water. This is something I know you’re very passionate about.

>> It’s one of those things that are so unique and we’re so lucky to have this in the product. This actually comes from an ancient spring that oozed and came out of the ground in Arkansas right out of the quartz crystal mine. And Indians, you know the Native Indians, you know from Arkansas for hundreds of years would go to that spring–that bring their containers, that collect the water, that drink out water, it gave them super strong boldness. It gave them super strong strength. It helps, they probably didn’t know this at the time, but it was helping in their connective tissues, their ligaments, their tendons and you know it helped them perform better. And you’ve heard of the Native American-Indians being able to just run for almost a whole day nonstop. This was one of the healing factors that help them to be able to do that.

The reason, this quartz crystal water is so healing it has SIO2. Again, the same as bamboo only a little bit different and that is silica, you know, which biologically transmutates and it is used in the body and does help bone. It does have you know properties that help connective tissues and your skin, but it does give you a lot of energy and strength. Now if you look at the actual quartz crystal. Quartz crystal, and this is not hocus pocus, this is science that I’m talking right now. Quartz crystals can actually transmit and receive energy and signals. It can emit energy and it can also receive energy. Now this is scientific.

I know a lot of people have purchased you know quartz crystals, you know for more you know benefits of–what am I trying to say, more in kind of the supernatural. But they probably didn’t understand scientifically, you can actually take a quartz crystal. You can make a radio and tune in all the radio stations and so forth but this helps the body. Now if you take 1 milligram of the quartz crystal you an actually transmit energy and receive energy. So my theory is why couldn’t you take an ion, a very, very small particle of the SIO2, transmit energy and receive energy. Absolutely it’s possible and it does happen, it does occur. So in the micro sublevel of the micronutrients in the body this can actually help as a neurotransmitter, as signal receiver to help enhance the body’s functions for it to be able to communicate with itself. Extremely powerful. And there’s a lot of research going on, you know, on silica SIO2.

They’ve built computer parts with, you know, with silica that they’ve actually grown in laboratories and by the way quartz crystals do not form on this earth right now at this time and have not formed for millions and millions of years due to the fact there have to be certain specific temperatures and conditions in order for it to form. So this healing water that oozes out of this quartz crystal mine is extremely special and extremely rare and I don’t believe I’ve every seen it in any other product in anywhere in the world.

>> Yeah, no kidding. And I know that you are very passionate about quartz crystals in general. I know you have some beautiful displays in your home and of course the people that supply this quartz crystal mineral are dear friends of our family and I just think all of the science that’s behind all of this and of course having that as the finishing touch of the product. I think this makes this product a masterpiece. So dad, thank you so much for being with us tonight and for creating such an amazing product for us to consume on a daily basis to help keep us young, to help us deal and cope with mental and physical and emotional stress to literarily light the body up internally is just such a beautiful complement to, you know, the daily regime that Isagenix delivers with the cleansing and the shapes and, you know, I know that if everybody on the line could say thank you they’d say, “Thank you with hugs and kisses.”

>> Well, it’s a pleasure to be on. I’m very passionate about nutrition. I’m passionate about helping people with their health and, you know, I’ve just seen such fantastic results. You know, foods are our medicine. Plants, botanicals, all of these nutrients that are on this earth had been given to us, god given to be used as a food source and as our supply of medicines and that’s what this is all about is, you know, the technology of bringing you all of these different raw materials, you know, in the products that are consumable that you can get great health benefit from. You know I keep thinking what it’s gonna be like, you know, hundreds years from now. The technology, you know, it’s phenomenal where this industry is going and how it’s gonna be in the next 15–you know, 25, 50, 75, 100 years. It’s just mind boggling.

>> I know, just the advances in the last 5 to 10 years has been significant. It’s gonna be pretty neat. Well, dad, thank you again for being with us and I just love having you on. I love you so much and thank for all that you’ve done for each and every one of us on the line. We are truly blessed. So have a fantastic night tonight dad and we’ll meet you back on the line sometime soon.

>> Very good. Thanks for having me and bye, bye everyone.

>> Good night everyone. I just wanna thank everybody for being with us too. What a pleasure huh? And to remind you that tonight’s call has been recorded. It will be posted in you back office, in your online library so take advantage of it 24 hours a day, 7 days a week and I do wanna remind everybody, podcasting. This call can be downloaded to your iPod so that you can listen to it as you’re working out and doing your thing around the house and in your car. So have fun with it through the podcast as well. And again thanks for being with us everybody, good night.

==== Transcribed by Automatic Sync Technologies ====

>> This program is for educational purposes only. The opinions expressed by the participants are solely their own and do not necessarily reflect those of Isagenix International. These statements have not been evaluated by the Food and Drug Administration. Isagenix products are not intended to diagnose, treat, cure, or prevent any disease. Weight loss results may vary. Always consult your physician or healthcare professional before starting this or any other wellness or fitness program. Income examples reflect the results achieved by Isagenix associates across a wide spectrum. These are examples and not necessarily typical or average nor do they represent a guarantee of your personal results. As with any business opportunity, success depends largely on the individual associate’s skills, motivation, and effort. For average financial performance data, see the Independent Associate Earnings Statement at IsagenixEarnings.com.